Thursday, January 25, 2007
Blogging and public relations
It's fairly obvious to most people I meet that blogging has real benefits in terms of establishing and enhancing reputation. In other words, it's a great public relations tool. If you agree, you're not alone. The PR industry itself reckons that blogs are a highly effective tool for business to share information with their publics. According to one study on blogging around 70% of PR companies believe that blogging is important for business. Strange then to see in the same study that only around a third of PR companies actually do any form of blogging, either for themselves of their clients. Is this a case of "do as I say, not do as I do"?
Labels: blogging
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It must be human nature. I wrote about a similar phenomenon on my blog. I think people and companies behave in this way for two reasons. 1st, it's because we take ourselves, our skills for granted. I rarely have time to craft a web site for my personal use or motives. 2nd, many of us need a break, when you spend all day working on something, you don't want to go home and work on the same thing for yourself.