Sunday, January 07, 2007
Is Six Apart blogging company ready to sell?
Today's UK Sunday Times newspaper reports that Mena Trott, the co-owner of Six Apart (who produce TypePad and Movable Type) would be prepared to sell the company for less than $1bn. She also reveals that she wants a family and is going to review the future of the company this year. The article also reports that the blogs written by Times journalists and columnists are all run on Six Apart systems - indicating a close link between the two companies. Perhaps today's article about the "couple who made the big time in blogs" is the first shot in the PR campaign to make the Trotts even richer? With the ever increasing popularity of blogging, the dominance of Google's Blogger and the technical complexities of WordPress, the products from Six Apart are well poised to become even more important. However, they probably need mass investment from a larger media partner. Now just a thought...who owns the Sunday Times? And gosh...! He also owns MySpace...I wonder what developments for Six Apart may be around the corner?
Labels: blogging
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I think you're reading a lot into an article where Mena was clearly joking... I've been at Six Apart since the beginning, and the truth is, the planning that goes on around the office by everyone on the staff is about how to get the most people blogging and benefiting from blogs.
We provide (and are very proud to run) blogging tools to the Times, yes, but also to the Guardian and the Economist and the BBC, to Time Magazine and the Washington Post and ABC News, and to scores more. I wouldn't read too much into anyone that we have as a customer.
If anything, the focus on that one quote by Mena shows the traditional media's possible lack of familiarity with the informality of tone that we bloggers are used to. That's probably just a long-winded way of saying "don't take it all too seriously!" :)