Wednesday, April 25, 2007
How to keep your eye on your web site visitors
If you are trying to sell your products and services via your web site, you really need to know where the best place in the page is to position things. If you put the link to your sales page in the "wrong" place, for instance, you'll miss out on sales. But where is the "right" place? Well, there's no easy answer to that because it depends on your overall web site design and the kind of people you are targeting. Big business uses eye tracking tests plus "heatmap" analysis of web visitors. What these two measures do is tell the company's web designers where people go on their page. They can use the data to put the most important material in the most looked at part of their page.
Knowing such information is very useful for anyone engaged in Internet marketing. The problem for small businesses and independent Internet marketers is that such research is hugely expensive. However, I've discovered a brilliant service that provides you with heat maps and visitor tracking - free of charge...! It's called Crazy Egg and your behaviour on this page is being monitored for me....you have been warned...!
Labels: internet marketing
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Readers' Comments:
At
April 26, 2007 10:12 AM 
Guy Redwood said…
At
April 26, 2007 10:22 AM 
Graham Jones said…
Excellent point. Of course click tracking heat maps are not the same as actual visual eye tracking, you are right. But they do provide a guide that can help companies who can't afford expensive eye tracking analysis.
Crazyegg is fabulous and invaluable - but please make it clear to your readers that this is click mapping which has no relationship to eye tracking heatmaps. Click heat maps are a nice visualisation of site traffic flow. Eye tracking shows you exactly what the user is looking at, which has little to do with where the mouse is on a screen or what they click on.
I wrote a short post here about looking beyond the gloss. http://www.contentfairy.com/?p=89