This New Year your online resolutions should be tiny

New Year ResolutionsSo we are mere hours away from 2012 – the London Olympic Year when Britain’s hopes will be high and thousands of young athletes will be striving for their best performances so they can get their hands on that elusive gold medal. Meanwhile, at the other end of the athletic spectrum, come tomorrow the nation’s obese will be swearing that they’ll eat no more chocolate and that they’ll lose three stone by this time next year. On top of that, millions of smokers will be resolving to give up and to be cigarette-free before they kiss their loved one on Valentine’s Day.

However, for almost all the athletes the gold medal will be a distant dream. For the fatties, the crisps and choccies will win the day by the time Summer gets here. And as for the smokers…? Well, they’ll still be huddled together outside the office, puffing away in the smoking shelter all telling each other “next year I’ll do it”.

Resolutions are hard, tough things to achieve. And the reason is they are all based on weak, “popular psychology”. Indeed, it is much the same piece of psychology upon which “goal setting” is based. The truth of the matter is that targets, goals and visions of achievement only work for a small percentage of people – whose personality is target-oriented. Most people are not in the least bit turned on by goals. Yet, every business book you read on success or achievement tells you to “set goals”. You try – and fail. So you get another business book which tells you to “focus on your targets”. So you sort them out, focus on them – and fail again. And so it goes on. The authors don’t understand the plight of the people who fail to achieve their goals because most authors are target-oriented people. Hence it works for them – why wouldn’t it for you? Well, because most of us do not have goal orientation personalities.

For people who are driven by targets – most of them fail too. The target-oriented person who sets a resolution this year will also probably fail to achieve their desire to lose a certain amount of weight, for instance. Why? Because much of the research on success shows that only massive, audacious, huge goals really work. Simply having a goal of losing a couple of stone may trigger the target-based personality types towards success, but often that success eludes them. What they really need is a goal like “lose three stone by April and then compete in the Olympics in July”. In other words, for goal oriented people, only the seemingly impossible goals actually work and produce results. The notion that you should have “SMART” goals in your life is sheer nonsense. Specific, Measurable, Achievable, Realistic and Timely goal setting means you tend to under- set what you could actually achieve. Massive, seemingly non-achievable goals are the ones that lead to most success in the target-driven person.

So, if you are a goal-oriented person, your SMART resolutions will not work. And if you are not driven by goals, resolutions will not work anyway for you. So, they are frankly a waste of your mental energy and time.

Unless…

There is another way to look at this.

Instead of setting goals and targets, set processes. They work for all personality types.

So, for example, instead of saying “this year I’m definitely going to write a book and add six new sections to my website” say something like “this year I’m going to do some writing every Thursday morning”. If you set up that kind of process you will find you probably have written a book (much faster than you thought possible) and you will also have produced all the extra content for your website as a result too. Similarly, instead of saying “I’m going to get 10,000 Twitter followers this coming year”, say “I’m going to send one Tweet every morning” and you’ll end up being more successful.

What this means is that if you only have small resolutions, such as finding half an hour for writing every Thursday, then you will achieve much, much more than setting some kind of seemingly SMART objective. And, process style resolutions will work whether you are driven by goals and targets or you are not that kind of person.

So there you have it – permission not to set New Year Resolutions…!

Happy New Year…..!

Retailers are bound to do better online

busy shoppers

Retailers are predicting a bleak year ahead, with many already reporting a bad Christmas this year. Meanwhile, online stores have been breaking all records. On Boxing Day there were almost 100m visits to online shops with shoppers spending a total of 13 million hours browsing; this is a 20% increase on last year. There is little doubt now that the online shopping world is a significant threat to the offline retailer. If you have a “real world” store you can almost certainly offset your losses by opening up online.

But why is online shopping so popular? Well, there are the obvious reasons – convenience, deals, ability to compare more easily and so on. Yet there is a hidden reason as to why “real world” shops do badly compared with their online equivalents. This is revealed in new research conducted at the Queensland University of Technology which shows that “accidental touching” leads to less time spent in real shops. It transpires that when we are in a real shop and we bump into someone, or they accidentally touch us when we are picking up items in the store, we effectively make our excuses and leave. This study is the first one to explore the notion that being touched by strangers affects our shopping behaviour and it reveals that we do not like it. When we get touched accidentally we reduce our shopping activity. Busy stores may look good for a High Street retailer, but they make people spend less.

Online, of course, you do not have this impact. People can shop conveniently, often more cheaply AND they do not get bumped into by anyone else. The result is they spend more time in online shops and spend more money. If you are a retailer and you haven’t yet opened up online, this study shows you are really missing out. Indeed, whatever business you are in, the online shopping experience appears to have several advantages compared with traditional methods. If you are not selling online, you are reducing your sales income.

How to beat online distractions

Meditating can help avoid online distractionsFor a moment, just focus…! Ignore those links on the right hand side of the page. Resist the temptation to sign up for my weekly newsletter. Shut your eyes to the other tabs and windows open on your screen. Instead, for a moment or two – concentrate. There that was easy wasn’t it? Well, maybe not….! Your peripheral vision can’t ignore those extra tabs. Your mind can’t really ignore things I have told you not to ignore. Distractions happen and it is really tough to cope with them.

In the online world, distractions are ever-present. When you visit a web page there is brightly coloured advertising, or there are videos on the page you simply “have to” click on. Then there are forms to fill in to get more information and all manner of interesting bits an pieces just on one web page. And that’s to say nothing of the “bing bong” of that email arriving, or the Facebook chat window popping up, the Skype call coming in or the on-screen alert for any manner of services you use, such as Twitter. Gone are the days when you could sit in front of your computer and have a single, non-distracting window on which you could work. Now, your day is filled with an continual array of distractions.

Perhaps you already have a New Year Resolution in mind, saying that you won’t be as distracted in 2012 as you were in 2011; I suspect that resolution will be broken before the hang-overs form New Year parties are resolved. The notion that you can prevent distractions online seems difficult to achieve. But new research suggests there is a way.

Researchers from Harvard Medical School have – for the first time ever – been able to show that sustained training in “mindfulness” can alter the pattern of your brainwaves. In essence, what this means is that by meditating you can increase the level of alpha waves your brain produces, which are helpful in maintaining focus and specific attention. Meditation enables you to focus on what matters, to help you block out the irrelevant and annoying stuff. If you do find yourself distracted by the plethora of online excitement, then meditation will help. This new research confirms the mechanism by which it all takes place.

So, if you are planning to be less distracted in 2012 when you go online you might find you need to meditate regularly if your wishes are to come true. And if you want some help along the way, then self-hypnosis audio programmes on meditation will help you.

The Dos and Don’ts of Email Marketing

By Reggie D James

Is there a future for email marketing? The answer is a resounding yes. Email is one of the most popular channels of advertising, marketing and communicating to the world. Marketers use email marketing because it provides communication directly to users, it is faster and less costly, and email tends to get to the targeted audience. The postal service generally is slow, costly and will not give you feedback on your advertising options.

Consumers will allow the use of email advertising as they build more trust and familiarity with advertisers. As companies use email campaigns more and more, and use them wisely and without spam, consumers will readily accept the need to open and read emails for content and information.

An email campaign is quick and efficient. Actions can be performed within hours and the marketer can send products, services, advice and information back in a matter of minutes after inquiries. If you use email strategies that are personalized and combine email manners with professionalism, your profits and traffic to your website can be slated to increase tenfold.

Be aware, however, that more and more challenges are being faced by email marketing due to unscrupulous marketers that use spamming. To keep spam from blowing up email boxes, filtering and blocking software is becoming used more and more by Internet service providers. To afford that your email marketing campaign is above board and legal, use these following measures to maximize your marketing campaign potential.

  • Advanced personalization with customers. Make sure they have signed up for your information campaign and use their individual names;
  • Allow feedback. This will personalize your campaign and set up a dialog;
  • No more than two or three emails should go to a customer;
  • Use email addresses that you have collected through opt-in means from your website/blog.

When a user clicks on a subscription link, make sure that you are upfront with the type of information and communication users will receive. If you want to include potential subscribers on an email list, provide that information and a signup sheet.

Use double-opt-in subscription which is defined as having a subscriber\’s sign in and sending to their inbox confirming the subscription. This will give you double protection that you are collecting emails and names from parties that are interested in your products and services.

Most emailing lists should be password-protected. This will prevent hackers or viruses getting into your email lists and corrupting these lists. Again, if you provide no protections, you will be spammed.

Do not offer to pass an email on to another website. Even if another site is related in some way to your site, do not use co-registration to boost up anyone\’s list. Use the list for your own promotion and avoid offering to provide communications for other websites.

Red flag words such as discount, free, special, bonus can be used if you are familiar with the list you are using. However, these words can cause your email promotion to be sent to a spam folder. Use more specific words and information.

Implement these strategies to ensure that you are legal and professional. Do not take advantage of your potential client\’s good will.

Article Source: http://www.articlesbase.com/email-articles/the-dos-and-donts-of-email-marketing-5487435.html

About the Author

eWealthToday.com is an online magazine started with the aim of giving useful tips and tricks on how to make more money online by improving on such areas as Internet marketing, email marketing, affiliate marketing, blogging, increasing web traffic, web design and usability and much more.

Five ways to prepare your website for 2012

Time for Review - ClockSo, it’s the time of year when you are picking the bones of the turkey, deciding what to buy with those gift tokens you were given and wondering how to fill your time between now and the New Year celebrations. Most of the business world is asleep, not back at work. The roads are empty and the shops are full. The TV is packed with children’s programmes and the radio is constantly reviewing the year. You are left to twiddle your thumbs. Except, of course, there is plenty you could be doing to get your online business ready for the coming 12 months. Here’s what you can do with your website now so that your business is ready for 2012.

1. Review your website content
Many websites grow and develop throughout the year resulting in articles which are simply out-of-date now, or no longer apply, or link to old information. Now is the perfect time to go back through your website and check everything is relevant and up-to-date. In particular you should check your site for missing or broken links. You can do this easily at the free W3C Link Checker. Alternatively get InSpyder Insite to check for broken links throughout your site – and also check for spelling errors too.

2. Check out the competition
Try Market Samurai For Free!Your competitors might be doing better than you online in terms of search engine ranking and visitor attraction. Start by going to Alexa and searching for your known competitors and compare their statistics with your own. However, for a thorough check use Market Samurai. This is really a keyword analysis and search engine optimization tool – but it contains a couple of useful features for spying on your competitors including the “SEO Competition” analysis and the “Rank Tracker” tool. Together they can help you understand what your competitors are doing well online and help you discover what you need to do in order to beat them.

3. Consider a re-design
Does your website look fresh, up-to-date and “with it”? Or is it “so 1990s…”? A couple of years ago black dominated the colour preference for “with it” websites; this year it has been loads of white space. Keeping up with the online fashions in design is necessary if your site is to be viewed as current. To find the trends in design for the coming year ahead, check out this blog post on Web Design Trends for 2012.

4. Plan your content
One of the biggest problems for website owners is producing content to keep their website fresh and alive. Planning content is essential to making sure you produce enough material to attract and retain readers for the year ahead. So, now that you have a bit of a lull before the New Year why not plan your content for the year ahead. To do this you can download my free “Complete Blogging System” which shows you a simple way of ensuring you produce enough ideas. Essentially this shows you how to break down any time period into individual topics and themes so you can more easily produce the content you need.

5. Get a third-party analysis
Sometimes you cannot see the wood for the trees – you are simply too close to your own website to properly review it and understand whether it works as well as it might. So get someone else to look at your site and give you their view.  Other people are also looking for something to do, rather than twiddling their thumbs in this Christmas to New Year gap, so ask your friends to run through your site and let you know what they think. It could reveal things you can repair or improve ready for the year ahead. Alternatively, for a professional opinion on your website you should buy a review from Website Opinion.

So, there are five things you can do to while away the hours to improve your online business ready for the coming year ahead.


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