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How You Can Use Videos to Boost Startup Growth

Startups face numerous challenges. They have to convince new customers to consider their products, poach customers from their competition and keep up with myriad other challenges which include but are not limited to funding. If you recently started a business or plan on starting one soon, you may need to consider the power of using videos.

What do you prefer; reading pages of explainer text or watching an entertaining video that explains the same concept? If you are like most people, you prefer the latter. In the same way, if your proposals are being rejected by investors day in, day out, there is a good chance that they don’t really understand what you have to offer. A video might be just what you need to not only convince investors to invest in you but also to recruit new customers. This post looks at some of the different ways you can use videos to accelerate the growth of your startup.

Simplify your story with explainer videos

Studies show that approximately 64% of consumers are likely to purchase a product after watching an explainer video about the product. The explainer video can be used to quickly explain problems consumers face and then show how it will solve those problems. This is because the right video will simplify the introduction of your products and services. The video clearly shows how the product or service will benefit the consumer. This is unlike text which is limited in several ways.

Explainer videos serve a dual purpose. In addition to simplifying your story and saving the audience time which would otherwise have been spent reading pages of text, the short video will boost your search engine ranking. Google search emphasises on videos. Using videos will help with organic SEO which is essential in reaching out to more consumers.

An effective explainer video will communicate the core concept of your products and services without making it more of a sales pitch.

Consider live streaming

It is predicted that come 2017, 74% of Internet traffic will result from video. This can be attributed to the immense popularity that videos have amassed over the last five years. This growth is not expected to stop any time soon. The best you can do is to embrace it.

Thanks to apps like Meerkat and Periscope, you can easily connect with your viewers faster. You can use live streaming to boost excitement long before your promotion goes live. You can do this by giving behind-the-scenes tours during product development, host Q&As with a range of audiences such as employees and investors, offer a sneak peek at the product/ service or give a live stream of the conference or events you are currently attending.

To make your broadcast known, you can contact a top San Francisco SEO company to help with online marketing. The company will also help you choose where to host your videos, how to phrase your headlines and so much more.

Stand out from the competitors

Humans are visual learners. Studies have shown that 65% of your audience will prefer videos over text. This can be linked to the fact that visual information is processed by the brain 60,000 times faster than text. This is data you cannot afford to ignore.

With a carefully scripted and produced video, you can showcase more information in less time and also end up capturing more customers. Videos are also the best tools to use if you wish to impress investors and build confidence in them and in consumers. Unlike text, a video takes less time to watch, it is consistent and clear, and it shows you are serious about attaining your goals.

Explain your products within seconds

Consumers are more likely to purchase a product that comes with an explainer video. This is because the video gives them a clear introduction and guides them through how that particular product will help them. A video will make your product more compelling and much easier for your consumers to understand.

After creating an app, you can create a 30-second long preview that you post on App Store or Google Play. You can also post the video as a demo on your landing pages. 70% of marketing experts have reported that video converts better than all other mediums.

Raise funds easily with crowd-funding videos

Videos grab the attention of audiences better and send the message forward more clearly. When raising funds, using a crowd-funding video will make it easy for your audience to understand your pitch and compel them to take the appropriate action.

Videos boost conversions better because they introduce, explain and even advertise your products and services better and within 2 to 3 minutes. It also sends the message that you have invested more time and money in your business and adds the much needed professional touch. Having a video on your landing pages will increase conversion by up to 80%.

About the author
Derek Iwasiuk run’s national digital search engine optimisation firm headquartered in Minneapolis. Also, spends a lot of his free time educating the minds of thousands of young SEOs and top San Francisco SEO agencies. You can also follow him on twitter @Diwasiuk

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