Well this week will be somewhat different; there's a public holiday to contend with and the children go back to school later in the week. Since this is the last holiday break for some time, perhaps people will now return to work fresh and ready for action. Of course, they may be planning to take it easy once the Autumn Spending Review happens - which will signal significant financial cutbacks in the UK. That could mean many organisations - particularly public sector ones - will be looking to spend money between now and November, before the cuts bite. If you want to be sure of earning some money this Autumn, time to target those sectors who could face financial meltdown come the Chancellor's statement in a few months time. But, as ever, that's not the only thing we should be thinking about this week.

Planning: Keywords are an ever-changing landscape on the internet. Indeed, Google says that each month some 50% of the keywords typed in are words and phrases they have never seen before. You might think that with the vast amount of online activity there would be some stability in keywords, but that does not appear to be the case. They are constantly changing. And that means you need to always update and be aware of new keywords and phrases which you will need to use in your marketing. With the Christmas shopping season about to begin in earnest in the coming month or two, new keywords will arise. If you produce content that includes those keywords, you will make more sales. But, you need to know what those keywords are. So it is time to do some new keyword analysis and planning. One of the best tools you can use is Market Samurai. Not only does this help you perform the keyword research, it will also locate useful content for those keywords - and upload it directly to your website for you.

Content: Expect a flurry of football headlines this week as the soccer transfer window closes; perhaps you could write something about deadlines within your industry and the impact they have on your work. Tony Blair's book, The Journey, finally hits the shelves this week - will you buy one? How many will be left in the shops unsold? Perhaps an article on hype and its place in marketing could be useful? No doubt the book is being published to coincide with the political party conference season which gets underway this week with UKIP hosting its meeting in Torbay. New advertising rules are introduced in the UK this week, which should make for interesting analysis. But if you want something lighter, it is the Miss England contest on Wednesday. Birthdays this week include Warren Buffett who is 80, Cameron Diaz who reaches 38 and tennis star Jimmy Connors who is 58.

New features: OK, this is not an essential new feature for your business, but it is cool...! How about a case for your mobile phone that is also your business card? All you need to do is use the graphic design of your business card as the custom image on a "DIY Custom Case" for an iPhone, Blackberry or even an iPod. By using your business card graphics you will be able to identify your phone amongst many others - and if it is lost, well they know where to send it...! Plus it will be a novel way of handing out your business information to people - just ask them to copy it from your phone...! The cases are made by Case-Mate and cost less than $40. Fun, but hey, it is the end of the summer hols, so why not?

Reading: Nicholas Carr is stirring up something of a controversy with his latest book, The Shallows. This book is about the way the internet is changing the way we think, read and remember. According to Mr Carr, the web fosters ignorance, making us all rather shallow. Considering the internet has spread more knowledge to more people in fewer years than any other technological change, that is something of a claim. The book, though, is well researched and thoroughly referenced. Having said that, however, some of the claims in the book appear based more on speculation and conjecture rather than any solid evidence. Even so, a fascinating read.

So, that's it for another week. Have fun.