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Top 5 iPhone Psychology Apps

17th October 2011 |

By Ruben Corbo

Psychology is a useful subject and it is found everywhere, both academically and when interacting with others. The wide-spread use of cell phones not only allows easy communication, but they are a good method of acquiring reference material. Apps are available for the iPhone that can enhance knowledge of psychology, but also provide inspirational quotes and other positive messages to help people reduce negativity and view life more positively.

Psyc Explorer

Courtesy Flickr User: Wonderlane

PsycExplorer
PsycExplorer makes rich and useful content available in one easy application. Designed for students, professionals, and anyone who is curious about psychology, this app provides information on current trends in psychology through blog posts, videos, research, and other multimedia resources. The developer, Michael Britt, Ph.D., is a psychology teacher and is experienced in podcasting and online learning. Therefore, users of PsycExplorer will enjoy information that is credible and from trusted sources for $2.99.

3-D Brain

Courtesy of Flickr User: koolmann1

3-D Brain
The brain and its functions are the foundation of every branch of psychology. Whether learning about the brain is necessary for studying or purely for self-interest, the ability to visualize the structures of the brain makes the learning process easier. 3-D Brain is a free app available that takes learning beyond the textbook. The virtual brain is fully integrated with the touch screen, so users can rotate the brain and zoom in for a closer look at brain structures. 3-D Brain provides various links to other sources of information in addition to information on the function of various brain structures. Additionally, the app provides information on various types of brain injuries and disorders. Viewers can more readily understand the functions of the brain by viewing case studies and the impact of injury to specific areas.

StudySets Psychology

Courtesy of Flickr User: jarrodtrainque

StudySets-Psychology
Psychology can be a tricky subject, and with so many divisions of psychology it can be difficult to have all the important information available when needed. StudySets-Psychology provides its users with a wealth of information to study psychology, which can be conveniently loaded onto cell phones. The available topics cover a diverse range of emphasis areas such as personality, cognition, learning, history, and many more. The app includes other essentials like notable people in psychology and vocabulary. Links to outside sources such as Wikipedia are also integrated into the app to simplify searching for additional information. StudySets-Psychology is available for $2.99. However, a free version is available. StudySets-Psychology Lite allows users the opportunity to test a scaled-down version before purchasing the full app.

Live Happy

Courtesy of Flickr User: emdot

Live Happy
Psychology is more than textbooks; it can also serve as a useful tool to help people improve their quality and outlook on life. Positive psychology is a fairly new branch of psychology, but it is making waves in the field. Live Happy is an app developed from the research on happiness by Sonja Lyubomirsky, Ph.D. at the University of California, Riverside. This app is more than information on leading a happier life, it is a tool. Users are able to get a customized plan that may include tasks like keeping a journal, taking pictures of moments the user wants to savor, performing acts of kindness for others, etc. Much of the information and tasks in the app are used to set goals, redefine how individuals look at their life, and hopefully achieve their own happiness. Live Happy is now available at the reduced price of $0.99.

Sigmund Freud

Courtesy of Flickr User: mansionwb

Dream Psychology
Sigmund Freud is one of the most notable figures in psychology. His work in the development of psychoanalysis and influential perspective on child cognitive development and other areas of human behavior are still referenced today. One of the most intriguing areas of Freud’s work is the interpretation of dreams. The Dream Psychology app allows users to easily access Freud’s information and perspective on dream analysis. For $3.99, users will enjoy the opportunity to investigate their own dreams and determine if they may have hidden meanings. This app is a fun and informative way of becoming familiar with some of Freudian theory.

The availability of psychology apps is good for psychology students, but anyone can benefit from the information. Furthermore, one of the components of psychology is good mental health. Finding apps that keep life in balance and provide fun and productive outlets are also great resources.

This is a guest article by Ruben Corbo, a writer for the website Cell Phone Expert where you can compare plans for cell phones. This article was inspired by Ruben’s experience with motivational speakers like Tony Robbins, Brian Tracy, Dr. Wayne Dyer, and Rhonda Byrne. These motivational speakers have inspired Ruben to continue composing and producing music as well as writing.  

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What would Google do?

16th September 2011 |

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers

Over the past year we’ve seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile Internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

Loyalty and the rise of the coupon

The finance, retail, travel and entertainment industries have seen their percentage of search queries coming from mobile entering double figures. In the financial sector we are seeing 12 per cent of all financial queries coming through mobile. There are currently one million active mobile-banking users in the UK and that number is growing rapidly. Another fast-growing trend is mobile offers, loyalty and couponing. Searches for coupons from mobile devices have grown 800 per cent year on year.

In retail in 2010 only 4 per cent of all queries were coming through mobile; this year it’s 13 per cent. Our research shows that 24 per cent of consumers are using smartphones to make instore comparisons. They are also using phones to carry out on-the-spot reviews, checking-in to stores and telling friends about it.

Consumers are not just using phones to compare. They’re using them throughout the buying cycle. Twenty-eight per cent use them at the start of the purchase consideration funnel for ‘inspiration’ and 15 per cent use it in the middle for ‘evaluation’.

Wish you were here

Travel has seen the biggest jump from 4 per cent last year to 14 per cent this year. Travel as a whole lends itself to the mobile platform, so it’s no surprise we’re seeing these results. Our latest case study from IHG demonstrates how one travel business used mobile to its full potential and got some great learnings. Intercontinental Hotel Group (IHG) wanted to learn about its mobile user — whether they were using apps or the mobile web. They set up two campaigns to test both. They discovered that app-users were the loyalists whereas the mobile web users (searchers) were mainly new customers. That’s a trend we’re seeing across the board – apps are great for branding and retention but the mobile web is great for generating new leads. IHG saw a 91 per cent increase in mobile revenue year-on-year which is fantastic.

Angry birds and pesky pigs

Mobile phones are also a key source of entertainment as shown by the 200 million views on YouTube mobile globally in the past year. We are also becoming addicted to gaming apps. Proof is the time spent playing mobile game, Angry Birds, is the equivalent of 125 years every single day! With so many people connecting to the Internet via a mobile phone, it’s staggering to think that only 17 per cent of advertisers today have a mobile-optimised site. For businesses this is the single largest barrier between them and the mobile user. With 28 per cent of users purchasing products from their smartphones, the time is now to build your mobile destination. My advice for marketers would be: take action. It’s time to stop thinking and start ‘doing’ mobile. Marketers need to develop a mobile strategy and integrate this into their media mix.

Crucial pointers:

  • Remember, every one of your desktop users is a mobile user too.
  • Bear in mind that 53 per cent of us are dual screening.
  • Build your mobile destination and connect with your users.
  • Mobile users want it quickly and easily – it’s the marketer’s job to make it so.

 Finally, my last words of advice are: refine and iterate with data. Whether it’s in Adwords or through analytics, this is invaluable information that you can use and apply to everything from developing a strategy to building a mobile destination, to connecting with your users.

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3 Ways You Can Stay Productive On Mobile Devices

16th September 2011 |

By Maria Rainier

Check your account via your mobileMobile devices have exploded in popularity in the last few years and now smartphones and tablets are commonplace. Unfortunately, as useful as these mobile devices can be, the temptation to play games, watch movies or mess around on the web is even greater. Here are a few ways to stay productive on your mobile device during your fleeting down time.

1. Mobile Banking
One of the most useful features of these mobile devices is their Internet connectivity. Online banking is one fast and easy way to stay productive on these devices. Whether it’s an iPhone, iPad, Android phone or Android tablet, most banks have a dedicated app in the app store for your device that will let you check the balance of different accounts, transfer money between them and even pay bills online. Citi Bank is one example. If your bank doesn’t offer a banking application you can probably still gain access to all of these features via the website on your device’s browser.

2. Document Viewing
The smaller screen and lack of a physical keyboard on most of these mobile devices make them ill fit for editing documents or presentations but they are ideal for viewing them. Whether it’s looking over the most recent sales report or flicking through a power point presentation to be better prepared for a meeting, when it comes to document viewing, these devices can help a lot.

3. Catching Up On Email
Many of the more productive among us have mountains of emails they just can’t find the time to read through. For those of us who can’t afford a secretary to do it for us, a mobile device is a helpful tool to look through a few of them while waiting in line at the grocery store. Read one or two here and there with the device that’s always in your pocket and, before you know it, you’ll be all caught up.

Bio:
Maria Rainier is a freelance writer and blog junkie. She is currently a resident blogger for online classes, where recently she’s been researching different online physical therapy assistant degrees and blogging about student life. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.


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Why Marketers Need To Pay Attention To The Fourth Screen

26th May 2011 |

By Steve Olenski

Today, marketers need to be fully aware of the “Fourth Screen” because it is growing in popularity according to the recent Nielsen Company’s “Fourth Screen Network Audience Report.”

Remember the movie Close Encounters of the Third Kind? It was one of Steven Spielberg’s best movies in my humble opinion. The “Third” kind referred to visual confirmation of “animate being” AKA an alien or extraterrestrial. Bonus points if you know what the close encounter of the first and second kind refer to. See below for answers.

So what is the Fourth Screen?

Well to answer that, we first need to know what the other three screens are, right?

In no specific order…

  • TV
  • PC
  • Mobile

And the Fourth Screen… ?

Well that would be the screen we see essentially everywhere else.

  • Doctor’s offices
  • Movie theaters
  • Supermarkets
  • Gas stations
  • Bars
  • And other place-based venues

Digital Out Of Home (OOH) ad spending is expected to exceed $2 billion in the U.S. this alone. And with good reason as according to the Nielsen report the number of networks is increasing as is the number of visits to these OOH networks. Here’s a list of the top networks broken by industry/location along with the number of visits:

The Fourth Screen

In terms of who is watching these networks and their ads, the report shows that over half are men (58%) and nearly three-quarters (73%) fall into the much desired 18-49 demographic.

So, the question to ALL marketers is…

Are you using the power and the reach of the Fourth Screen?

Given the diverse number of locations of the respective networks, there is bound to be at least one that matches your target customer, right?

Even if your target does not fall into the above demographic, why would you not at least test the use of the Fourth Screen against one of the other three screens?

Sources: Nielsen and Marketing Forecast

Bonus Answer

Close encounter of the first kind – Visual

Close encounter of the second kind – Visual plus a physical effect such as crop circles

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  • Close encounter of the QR kind (chadschomber.wordpress.com)

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