How to judge the quality of a backlink

You want lasting results when you build links to your website. It does not make sense to invest your time in search engine optimization methods that are just a flash-in-the-pan.

How do you judge the quality of a website? What is a good website and from which web pages should you get links?

PageRank is not so important

1. The PageRank of a website is not that important

Many webmasters only want to get backlinks from pages with a particular PageRank. While you can use this method, it is usually a waste of time and it makes link building more difficult than it really is.

If a website has an overall high quality then it does not matter if the page with the link to your website has a low Google PageRank:

  • If a high quality website adds a new page, the new page will have an initial PageRank of zero. Nevertheless, the page can still be very good.
  • A page that has a PageRank of zero today can have a high PageRank tomorrow.

If only pages with a high PageRank had a chance, it wouldn’t be possible to get new pages in Google’s result page. Experience shows that new pages appear in Google’s results every day.

In addition, the PageRank that Google publicly displays is not the actual PageRank that Google uses in its algorithm and the PageRank value can be manipulated.

2. Common sense leads to lasting results

You do not need special metrics to judge the quality of a web page. When you find a web page that could link to your site, ask yourself the following questions:

  • Does the linking page look good to the average web surfer?
  • Does the page have interesting content?
  • Is the content somewhat related to my website?
  • Does it make sense if the web page links to your site?

If you can answer all questions with “yes” then you should try to get a backlink from that page. It doesn’t matter if that page has a low PageRank.

3. Give Google what they want and your website will succeed

Google tries to imitate common sense with its algorithm. If you use common sense to build your links and follow the tips above, you make sure that the backlinks to your website will count in all future updates of Google’s algorithm.

The link building tools in IBP help you to build links with a common sense approach. If you build links with the tools in IBP, you will get lasting results and you make sure that your backlinks won’t be flagged by Google’s future algorithm updates.

Article by Axandra SEO software

Useful Tips for Productive and Efficient Internet Searches

By Ruben Corbo

The following tips are simple and time-saving methods that have proven to be effective in conducting Internet searches.

1. Knowledge is Power
Reading the “Help” or “Tips” menu allows the user to make use of valuable information with respect to performing an effective search. The time spent figuring out the difference between a search directory and a search engine, which is explained in understandable terms in the Help or Tips Menu, represents one of the most optimal uses of the search tool.

2. Preparation is Key
Before sitting down in front of your computer, one critical time-saving technique is to take some time to think beforehand what you are looking to find. It is helpful for the user to craft a list of search terms with which to work. In addition, it helps to use the best search engine for the job. Research is key again here: would it be better to use a well-known search engine (Google, Yahoo) or try other lesser-known engines (e.g., WiseNut, Teoma, QueryServer, alltheweb or Dogpile) that search using multiple queries? There are also websites that cater to financial, government or legal information (e.g., EDGAR (SEC) (http://www.sec.gov/cgi-bin/srch-edgar), US-State-Local Records (http://brbpub.com/pubrecsites.asp) or FindLaw (http://www.findlaw.com)) that may help narrow your search and allow you to find precise information pertinent to your query. Since not all search tools are similar, one effective technique is to search using a variety of search tools. Depending upon the tool used — each of which has its own strengths and weaknesses — may result in profoundly different results that hinges on which tool is used. A simple way to optimize search results is to run the identical search on different tools, and subsequently comparing the first ten sites retrieved by each tool.

3. Using the Right Search Tool
One valuable search technique is to utilize the search tool to its fullest potential. You should probably start off using the simple mode to enter search terms. This allows the user to use natural language search terms and generally obtain good results without a high level of computer expertise. Once you have mastered the simple mode, or if you’re not finding what you want, the advanced searching methods provide more control by using more complex search features (e.g., Boolean language, use of terms such as “+”, “-”, parenthetical expressions (e.g., Dodgers or Angels) and other advanced features. One helpful tip when looking for a certain phrase is to place quotation marks around the search term, which generally leads to superior results. Advanced Search modes do not take much more time or energy to learn, and allow for more options in searching and locating relevant websites.

4. Using Unique Terms to Obtain More Specific Results
Search tools use language to retrieve results, choosing the right words is pivotal in order to locate the information you require. It is thus advisable to use specific, descriptive words to optimize your search technique ad results. Some search engines allow you to use such features as “Clustering” or “Folders” (e.g., Teoma, WiseNut and All the Web) and “Refine” (Alta Vista) that give the user the option to use other terms to use when searching.

5. Take Advantage of the Directories in Search Tools or Subject Directories
Directories are available on most search tools and aid in organizing web sites into different categories — which allows the searcher to focus a search even more. Utilizing these categories to narrow your search is a smart and efficient way to get the information you need.

6. Use Capital Letters to Help Refine Your Search
The use of capitalization when searching will in some search engines provide more relevant results. This is because the use of capitals will frequently fetch web sites that possess the search term in the title. Therefore, this may prove to be quite useful when you are looking for terms that are not capitalized unless they are in a title (e.g., “Katy Perry” or “University of California at Berkeley” may prove more fruitful with the capitalization and provide a smaller and more relevant search result.

7. Use Quotations or Other Symbols to Specify a Phrase
Search tools do not know whether a search is for “lesson” or “plans.” The default is typically lesson or plans in simple searching. Use quotations to surround a phrase such as “lesson plans.” However, again a word of caution, when using simple modes in some databases like Alta Vista, searching with quotation will often produce less effective results.

8. Know When to Quit and Think Outside the Box
A good rule of thumb is that, if you’ve reviewed around 25-50 sites without finding what you were looking for, quit and try something different. This can be done by rephrasing your search, using another search tool, or taking a break to rethink your query. This is common sense: after all, there is no “ultimate” search engine that will automatically find what you need. The more complicated the topic, the more sophisticated the search must be to maximize results. Use a variety of search tools and remember that the number of relevant sites is more critical than the number of sites searched.

This is a guest article by Ruben Corbo, a writer for the website Broadband Expert where you can find high speed internet providers in your area and compare prices on different deals for your wireless internet necessities.

The Difference between Translation and Localization

By Penny Cooper

A lot of websites are meant for an international audience. This demands its availability in more than one language. What companies often do is find website translation agencies to do the job. However, what website companies often forget to consider is the localization aspect while translating content.

Localization can be defined as making a piece of software available to individuals belonging to a different culture. This process involves taking that piece of software and altering it in such a manner, that it is culture specific to the user. It goes beyond just literal translations. Localization involves entirely recreating the software. Unlike translation, localization is very user specific.

While translation is subject, the emphasis of localization lies on the user. The idea behind localization is to change the software in such a way that the user is able to decipher it, in context of his or her culture. Localization is one of the most recent popular concepts in multilingual SEO. It is vital to digital marketing and translation companies are quickly adapting to it as well. Translation is now considered just one of the steps of localization.

Translation refers to changing the language of a website. Localization on the other hand aims at making the website functional to users from that different culture. It is important that users from targeted cultures are able to interpret the meanings of websites and not just read it. Localization handles this crucial aspect. Before the localization process begins, a market research is required along with an analysis of the website in question and an on page optimization in order to create a template for the site. Only once software is optimized for a specific search market, it can be localized. By this it is evident, that translation is just one step towards website transformation, which makes it available to a specific intended set of people.

Author Bio: Penny Cooper is a senior writer with SEO writing and Article spinning service firm Article Bakery. She has interests ranging from social media, copywriting to following web technologies and trends.

The Worst Online Survey killers of Internet Marketing

By Alyssa Clarke

Today, you will find online surveys becoming a popular and reasonable option to collect marketing information and data from your targeted audiences.  Whether you are looking forward to extract data to judge the potential prospects of your products/services or simply want to collect details about your existing customers, it is considered to be one of the most economical ways of achieving your marketing objectives. So when you speak about having these online surveys, you will find people committing a couple of common mistakes which are supposed to be avoided to get effective results. When you encounter these mistakes in number of marketing initiatives which comes through online surveys, you are bound to get poor results which you as marketer cannot afford at any level. The fact is that these are very trivial kind of errors which can be easily reduced by adopting the following tips and tricks.

Always invite the recipients: You can see a number of marketers sending a wide range of online surveys via email to countless consumers for their marketing initiative. This never gives you enough and better attention to your online survey. So when you are looking ahead to get a complete and undivided attention from people with proper feedback, then you need to send out personal invitations. To make it more effective try out sending these invitations from people at the top of your management hierarchy like marketing director or company CEO etc. This will certainly give a good impact and get proper response from the recipients. The idea is to personalize your invitations which you sent across different people to give the message that these come from dignified people and not from any automated software.

Create a clear survey goal: Before sending or asking anyone to carry out the online survey, it is imperative to define your goals clearly. Even before sending out your survey to anyone, make sure you review and check it again. Always make sure you have a predefined objective of your survey and it must attain your set goals. If you do not see achieving your goal, better take a relook on the entire thing. Never mind putting some time in fixing the problem so that you achieve the objective of your online survey.

Avoid poor structure or grammar: This is among the most common errors which you will find in various online surveys. They come with bad grammar and incorrect content giving a wrong and unprofessional impression about marketers. In fact most of the time these incorrect sentences found in these surveys confuse people giving reasons to enter wrong information. Above all the unprofessional message sent across through incorrect grammar content can put down the credibility of your brand and make you lose the interest of consumers.

Pick the right days: This is important to consider since you will find a couple of days in a week which gives you poor responses for your online surveys. The days which are considered to be the best in terms of results are Tuesday, Wednesday and lastly Thursday. If you selecting other than these days, better postpone or adjust to these day choices to achieve maximum feedback. Henceforth whenever you have to send your online surveys, make sure you count on these three days to get the best result.

The tips and ideas discussed above in the article can make your online surveys effective by giving a comprehensive and correct feedback about your brands from consumers. These may appear simple and trivial but have to be considered for proper result. Besides, abiding by these tips and tricks, you can certainly give a professional message of your brand thus increasing your credibility in the market.

About the author: Alyssa Clarke is a blogger who also happens to be a tech buff. She is a car lover too and her dream machine is Rolls Royce Phantom. She recently went to attend an auto show in India and was really impressed with the Indian autos showcased there.

How To Track QR Codes

A Quick Response code (QR code or QRC) is a type of barcode, but it is also used as a marketing tool to increase traffic to your web site, boost sales, and help market your business. They may seem a novelty at this point, but they’ve been used in Japan since 1994.

These barcodes get your customers interacting with your website or products by generating interest. In order to get the information in the code, your customer has to scan it with a smartphone.

Like any other marketing campaign, you want some statistics on how well your QR code campaign is working for you. QR code tracking helps you with this problem.

There are several ways you can track your QR code campaigns including full QR generation and tracking services, manual analytics, and shortened URL tracking. Most methods are free to use; however, extra features may end up costing you money.

Generation & Tracking Services
Several websites offer QR code generation and tracking services. These full featured QR vendors provide several packages to fit your budget. A few QR vendors available include PercentMobile, Sparqcode, and Ventipix.

Their analytic services integrate into your online account. Once you generate your code, you can return to your account to see the statistics on how your QR code marketing campaign is performing for you.

Manual Analytics Tracking
Manual analytics tracking for your QR code campaigns is possible with a little tech knowledge. For your own website, you can add a campaign to your existing analytics account to monitor traffic coming from your QR codes.

For QR codes not linking to your website, you need to set up a 301-redirect page. Make sure you embed your analytics code into this redirect page in order to track incoming traffic. Your analytics provider can answer specific questions on how to set up tracking QR codes through their services.

Shortened URL Tracking
Shortened URLs assist your customers by eliminating the need to type long or involved URLs into their web browser. Services such as bit.ly and goo.gl allow you to track your shortened URLs. Simply use these shortened URLs in your QR code and you can track them with your bit.ly or goo.gl analytics.

Regardless of the method you choose for monitoring your QR code campaigns, you need to keep track of your QR codes. Underperforming QR codes or inaccurate QR codes may end up costing you business or traffic if you do not monitor them. You can always change QR code data on the back end to make sure it is current and accurate.