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Can you take the risk? How Google detects paid links

8th February 2012 |

Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all.

Avoid risky tactics

If you use paid links to promote your website, you put your rankings at risk. Google has several ways to detect paid links:

1. Your competitors can send spam reports

On its information page about paid links, Google encourages webmasters to report the paid links of other sites:

“If you see a site that is buying or selling links that pass PageRank, let us know. We’ll use your information to improve our algorithmic detection of such links.”

2. Google’s manual spam fighters can find the links

Google employs people who do nothing else than judging the quality of Google’s search results. They also employ people who look for spam and paid links.

3. Google’s algorithm can detect the links

Based on the paid links report, Google could develop algorithms that can detect paid links automatically:

“We’ll use your information to improve our algorithmic detection of such links.”

Matt Cutts, head of Google’s webspam team, said in several of his blog posts that Google’s algorithms had been able to detect paid links before they were reported in a manual spam report.

It is difficult and time-consuming to get good backlinks to your website. That’s why backlinks play such an important role in Google’s ranking algorithm. The backlink tool in IBP can help you to streamline the link building process so that you get good backlinks as efficiently as possible.

Avoid fully automated link building systems. These link building systems have been created to game Google’s algorithm and that’s why Google will downrank your website as soon as they find out that your website participates in such a link system.

Play by the rules

If you want to get lasting results, use SEO tools that play by the rules. You can analyze the backlinks of your website and the websites of your competitors here.

Article by Axandra SEO software

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The tao of SEO: how to find the perfect balance

6th February 2012 |

If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It’s the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.

What are on-site and offsite factors?

1. On-site optimization refers to the factors that you can control on your web site:

  • The text on your web page.
  • The number of web pages on your website.
  • The number of keywords and related keywords on your web pages.
  • The links on your web pages to other pages of your site.
  • The links on your web pages to other websites.
  • The structure of your website.
  • The robots.txt of your site.
  • The HTML code of your web pages.

2. Off-site optimization refers to the ranking factors that are usually out of your control. The most important off-site factor are the links to your web site:

  • The number of backlinks that point to your website.
  • The quality of the backlinks that point to your website.
  • How often your website is mentioned on social media sites.

Search engines determine the position of your website in the search results based on the on-site and the off-site factors of your website.

What is more important for your website?

Some webmasters invest most of their time in on-site optimization. Others swear that links from other websites are the only way to get high rankings on Google.

Depending on the keywords for which you optimize your website, you can achieve good results with both methods.

You will get the best possible results for your website, if you combine both factors:

 

You need both factors to get good results

If you optimize the on-site factors of your website then you make it as easy as possible for search engine spiders to parse your web pages.

The content of your web pages should contain the right elements and the right keywords in the right places so that search engines know what your website is about.

Links from other websites that contain your target keywords show search engines that other people also find your website relevant to a certain topic. If other people mention your website on social media sites then search engines know that real people like your website.

Analyze the on-site and the off-site factors of your web pages

If you want to get high rankings for a certain keyword, analyze the web page for which you want to get high rankings with IBP’s Top 10 Optimizer.

The optimizer will tell you how to correct the on-site elements of your web page and how to change the links so that your website gets top 10 rankings on Google and other search engines for any chosen keyword. The optimizer also considers the social media mentions.

Finding the perfect balance between on-site and off-site optimization is easy with IBP’s Top 10 Optimizer. If you follow the advice of IBP’s Top 10 Optimizer, your website will get the rankings that it deserves.

Article by Axandra SEO software

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Different keywords require different SEO tactics

24th January 2012 |

Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.

1. On-page optimization has a higher impact for long keywords

The relative value of on-page web page optimization is very high if you target very long keywords with little competition:

Diagram: the effect of the tactic on your search engine position

Here’s an example: say you want to be listed for the search term “buy blue nike ‘the overplay’ basketball shoe in Atlanta” then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don’t need many inbound links to get high rankings for that keyphrase.

If you target more competitive keywords, you need more backlinks to get high rankings in the search results.

2. Even if you target competitive keywords, it is important to optimize your web page content

The chart above might create the impression that web page optimization is not important to get high rankings for very competitive keywords. That is not the case. Optimizing the contents of a web page is the essential basis for high search engine rankings.

By optimizing a web page for a keyphrase, you tell search engines that the web page is relevant to that keyphrase. If more than one web page has been optimized for that keyphrase (which is usually the case) then the web page with the best inbound links will get the highest position in the search results.

For example, the website www.cnn.com has 46,600 inbound links according to Google. Although CNN.com has so many inbound links, they do not rank for the keyword “buy blue nike ‘the overplay’ basketball shoe in Atlanta” because the website has not been optimized for that keyphrase.

3. Optimize your web page content, then work on the backlinks

If you want to get high rankings for a keyword, the first step is to optimize one of your web pages for that keyword. Then work on the links that point to the optimized web page to outrank other websites that have been optimized for the same keyword:

Diagram: the importance of different SEO tactics

4. The more pages you optimize the better

When you optimize your website, optimize different pages of your website for different keyphrases. Start with longer keyword phrases that don’t have much competition and then proceed with more competitive keywords.

For example, start with the keywords “buy sneakers in atlanta”, “buy cowboy boots in atlanta”, “buy pumps in atlanta”, “shoe shop atlanta”, etc. When you have managed to get high rankings for many of these keyphrases, Google will know that your website is relevant to the topic “shoes”.

As soon as Google knows that your website is relevant to the topic, it will be much easier to get high rankings for more competitive keywords such as “buy shoes” or even “shoes”.

The more pages of your website you optimize for different but related keywords, the better.

5. It’s not necessary to have more links than your competitors

It’s not always necessary that you have more links than your competitors. You need better links.

Try to get links to your website that use the targeted keyphrase as the link text (also called anchor text) and that point to the web page on your website that has been optimized for that keyphrase.

Don’t focus on quantity, focus on quality. Getting hundreds of links from a link farm won’t help your website as much as a few dozen links from relevant web pages with authority.

If your website has both optimized web pages and good inbound links then it will be easy to outrank web pages that only have one factor.

Our SEO software tool IBP can help you to optimize your web page content and to get backlinks to your website. You can download IBP on our website.

Article by Axandra SEO software

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How to find good keywords without keyword research tools

17th January 2012 |

The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money.

Most people focus on keyword suggestion tools when looking for new keywords. However, there are several things that you should do before using a keyword suggestion tool:

SEO keywords

1. Describe what you do in easy words

Try to describe what your company does without using any business specific words. How would you describe your company to your parents or even your grand parents? These descriptions help you to find new keywords that are related to your business.

2. Find the unique selling proposition of your company

What makes your company special? How are you different from your competitors? Do you offer great service? Do you offer the lowest prices? If you offer great service, add service related keyword modifiers to your list. If you don’t want to sell by price, avoid words like “cheap” or “low cost” in your keyword lists.

3. Find words with multiple meanings

Some words have multiple meanings. If you sell products that have names that can be confused, make sure that your website visitors immediately know what they will get. If you sell tablets, do your customers know whether they are tablet computers, bath tablets, clay tablets, chewable tablets, writing tablets or graphical tablets?

4. Focus on your most profitable products

You don’t have to be listed for every single keyword on search engines. If some of your products have a small margin, it doesn’t make sense to optimize your web pages for them. Better focus on the keywords that are related to the products that are profitable for your business.

5. Write down the 10 most important keywords

Make a list of the 10 most important keywords and then take a close look at the list. Are the keywords all about the same product? Do you cover all aspects of your services and products with these keywords?

Do not follow your first instincts. Carefully go through the list and check why you find a keyword important.

When you optimize your web pages for search engines, start with very targeted keywords that attract targeted website visitors. Do not use one-word keywords or keywords with multiple meanings. The more targeted your keywords are, the more likely it is that you will get new customers with these keywords.

Article by Axandra SEO software

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The Advantages and Disadvantages of Google Adwords

16th January 2012 |

Search engines have always been a part of the web landscape as increasing complexities of retrieving information from the web make it more difficult for regular users. In the past, the toss up for search supremacy has been pretty neck-and-neck. Now Google is the acknowledged king of the hill.

Most of the revenue of Google comes from the use of Google Adwords. Tied with its Search Engine function, Google Adwords piggybacks on the search results to give the user an opportunity to go to a relevant company website.

Google Adwords can be described as a pay-per-click service that can draw traffic to client websites via what Google calls “sponsored links”. Depending on the client’s budget, Google can scale the exposure of the ad, leveraging its frequently used search engine to draw interest from consumers.

Advantages of Google Adwords include:

1. Reach. Adwords claims that about 80% of internet users alone and uncountable browsers abroad can be reached through its advertising on the Google Search Engine. This is a powerful advantage when on a budget but need to reach as many people as possible to get the fastest returns.

2. Cost. The cost of using Adwords is, in a word, manageable. Cost is a primary concern for companies, and here Google’s strategy makes it easy for the user to control their costs. Google only charges clients of Adwords for every click on the client website. There is no minimum cost for usage and the client can specify how much their budget is per day between 1 US cent to $100 dollars per click.

3. Timing. Google Adwords places the advertiser in the right place at the right time. The customer is on Google looking for something to answer a question or to find out something about an item. This places the browser in a mood that is open to selling offers. Adverts are where selling decisions are constantly being made.

4. Flexibility. Adwords can get up on the web in as little as 15 minutes. When trends in consumer behavior change, advertisers on Adwords are agile enough to change with them at the turn of a dime. Changing Adwords is free. Furthermore, Google is present in other geographical locations and languages. Adwords can also specifically target these users depending on the campaign.

5. Tutorials. Adwords has a large array of helps and tutorials available to the starting advertiser. The user can even control the cost of advertising for initial experimentation and eventually kick up the cost once confidence in the engine increases due to actual results.

Disadvantages of using Adwords may include:

1. Every click to the company website is a charge to the company – even if the visitor makes a purchase or not from the site. Depending on the product, sometimes your visitors can be varied ranging from your competition to researchers, to kids having a ball.

2. Failure to make payments for Adwords can immediately remove your presence from Google.

3. No competitor data comparison is shared by Google Adwords. As a company policy, Google does not disclose the performance of other companies that may have the same service or product as yours.

4. Advertising strategies on Google Adwords still have to be well planned to garner and effective response from the consumer.

5. Adwords must be considered one of a number of tools to be used in promoting the company or getting people to go to their site. Alternative methods can include email, instant messenger, the best being by word of mouth, passed on from one user to another.

6. At the minimum, the copy space for Adwords is 70 characters only so choose your words carefully to maximum effect.

 

 

 

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Some of the links on this page are Affiliate Links and lead to sites where I can earn commission income should you buy anything. Graham Jones is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk

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