Beginner’s Guide to Twitter

Beginner's Guide to TwitterThis little booklet helps you understand the basics about Twitter. It answers your questions such as “What is Twitter?” and “What can I do with Twitter?”. There is plenty to learn about Twitter, but if you are new to Twittering, or simply want a reminder of ways in which you can use it, this booklet will help.

Download it now free of charge using the link below:

Ten ways to use Twitter

{dropcap}A{/dropcap}cross the world, people are using Twitter in wildly different ways. Some people simply use it as a notice-board showing what they are up to. Others use it to give their status, indicating whether they are in or out of the office. Yet others use Twitter to send direct messages to their contacts as a replacement for instant messaging services. But there are hundreds of different ways you can use Twitter. Here are some ways you can use Twitter in innovative ways – different ways to what it was invented for.

  1. When you go to a meeting or you are listening to a presentation and you don’t quite understand what is being said, post a Tweet asking your question. Seconds later you will have several replies, without ever needing to have interrupted the speaker or broken the flow of the presentation.
  2. If you are going to a new town, or you are in a different location to normal, ask if people have recommendations of where to eat. Someone will answer – and you may even find you have a dinner date as well…!
  3. Need to make quick notes you can access later? Tweet away. Set up a second Twitter account and send “direct” messages to your main account. That way, when you get back into the office you’ll have your list of notes already for you.
  4. By posting regular hints and tips on your particular subject, you’ll get more visitors back to your web site. A daily tip in 100 characters and then a link back to your web site will really start to build your traffic.
  5. Start following famous or respected people in your field. They may follow you and you will also be able to see who they follow. In this way you will become associated with the thought leaders on your subject.
  6. Set up a regular search term for Twitter content. Then look at the Tweets, click through to any links and comment on the articles. This will provide you with relevant links back to your web site, helping your search engine ranking.
  7. Customer service messages is another great way of using Twitter. You can keep customers informed, minute by minute if some aspect of your service is in crisis, or needs attention. Often people complain that they were not kept informed – Twitter helps you ensure you achieve better communication in times of crisis.
  8. Use Twitter to give your business personality. Some of the most successful businesses in the world are where people “know” the boss – Virgin, Dell, Microsoft, Ryanair. Most companies, though, are faceless. Twitter helps you put personality into your communications, bringing you more attention.
  9. Follow journalists and then send them direct messages with announcements of your press releases. You may pick up some offline public relations in this way.
  10. Search for problems your customers experience. Your clients may discuss their gripes with your products and services. Search for their Tweets, respond and build relationships.

How to attract followers on Twitter

You could use Twitter to significantly increase your profile, your business and your income. Already, several Twitter users are reporting that it has brought their web site more traffic, their business more attention and their bank balance more cash.

So, how do you go about attracting people to follow you on Twitter so that you can gain these benefits?

Imagine for a moment that you are in a bar.

There is a man in the corner talking to himself. What do you think? Are you likely to go across, introduce yourself and enter into his self-centred conversation? Or are you inclined to ignore him, letting him be happy in his ramblings?

Most people asked this question believe the man should be left alone. Indeed, most people faced with this scenario say the man talking to himself has some kind of problem.

So imagine what other Twitter users would think if you just started Tweeting away, all about yourself? You have become the weirdo in the corner by doing that.

Now imagine another situation in the bar. You are sitting there having a drink with your friend talking about the holiday you are planning. The person at the table next to you overhears your conversation, leans across and says: “Excuse me for interrupting, but I couldn’t help hear you say you were looking for a villa in Spain for your holiday. My friend has a villa in Marbella which he rents out and I wondered if you would like his number.”

Now what’s your reaction? Most people say they would politely take the number from the person – and, importantly, if they instantly liked them, they may invite them into the conversation.

Translate that to the world of Twitter. Start following other people, read their Tweets and then when they say something you can comment on – do so. The result will be connections being made, compared with the millions of Twitterers who, frankly, are chatting to themselves in the corner.

However, you must say something interesting. It is no good Tweeting things like “I agree”. You need to add something to the conversation that has value. So, you might say: “I agree and so does the author of this report…” and then give a useful web link. Of course, sometimes the links you give will be to content on your own site – thus generating additional traffic.

However, the “trick” to attracting people to you, your web site and your business is having useful things to say that add to or extend the comments being made by other people on Twitter. Once you do that, you will attract followers – and if you keep an eye on what they say on Twitter and add to it, you’ll get even more followers.

People will follow you if you are interesting. If you are merely the person in the corner chatting about themselves, no-one will bother following you. No-one is the least bit concerned with your status – such as the fact you have just had breakfast, or just been to the gym. What they want to know is how they can benefit from what you say. Concentrate on enhancing the lives of your readers and you will do every well indeed on Twitter.

Ten ways to use Twitter

Across the world, people are using Twitter in wildly different ways. Some people simply use it as a notice-board showing what they are up to. Others use it to give their status, indicating whether they are in or out of the office. Yet others use Twitter to send direct messages to their contacts as a replacement for instant messaging services. But there are hundreds of different ways you can use Twitter. Here are some ways you can use Twitter in innovative ways – different ways to what it was invented for.

  1. When you go to a meeting or you are listening to a presentation and you don’t quite understand what is being said, post a Tweet asking your question. Seconds later you will have several replies, without ever needing to have interrupted the speaker or broken the flow of the presentation.
  2. If you are going to a new town, or you are in a different location to normal, ask if people have recommendations of where to eat. Someone will answer – and you may even find you have a dinner date as well…!
  3. Need to make quick notes you can access later? Tweet away. Set up a second Twitter account and send “direct” messages to your main account. That way, when you get back into the office you’ll have your list of notes already for you.
  4. By posting regular hints and tips on your particular subject, you’ll get more visitors back to your web site. A daily tip in 100 characters and then a link back to your web site will really start to build your traffic.
  5. Start following famous or respected people in your field. They may follow you and you will also be able to see who they follow. In this way you will become associated with the thought leaders on your subject.
  6. Set up a regular search term for Twitter content. Then look at the Tweets, click through to any links and comment on the articles. This will provide you with relevant links back to your web site, helping your search engine ranking.
  7. Customer service messages is another great way of using Twitter. You can keep customers informed, minute by minute if some aspect of your service is in crisis, or needs attention. Often people complain that they were not kept informed – Twitter helps you ensure you achieve better communication in times of crisis.
  8. Use Twitter to give your business personality. Some of the most successful businesses in the world are where people “know” the boss – Virgin, Dell, Microsoft, Ryanair. Most companies, though, are faceless. Twitter helps you put personality into your communications, bringing you more attention.
  9. Follow journalists and then send them direct messages with announcements of your press releases. You may pick up some offline public relations in this way.
  10. Search for problems your customers experience. Your clients may discuss their gripes with your products and services. Search for their Tweets, respond and build relationships.

How to attract followers on Twitter

You could use Twitter to significantly increase your profile, your business and your income. Already, several Twitter users are reporting that it has brought their web site more traffic, their business more attention and their bank balance more cash.

So, how do you go about attracting people to follow you on Twitter so that you can gain these benefits?

Imagine for a moment that you are in a bar.

There is a man in the corner talking to himself. What do you think? Are you likely to go across, introduce yourself and enter into his self-centred conversation? Or are you inclined to ignore him, letting him be happy in his ramblings?

Most people asked this question believe the man should be left alone. Indeed, most people faced with this scenario say the man talking to himself has some kind of problem.

So imagine what other Twitter users would think if you just started Tweeting away, all about yourself? You have become the weirdo in the corner by doing that.

Now imagine another situation in the bar. You are sitting there having a drink with your friend talking about the holiday you are planning. The person at the table next to you overhears your conversation, leans across and says: “Excuse me for interrupting, but I couldn’t help hear you say you were looking for a villa in Spain for your holiday. My friend has a villa in Marbella which he rents out and I wondered if you would like his number.”

Now what’s your reaction? Most people say they would politely take the number from the person – and, importantly, if they instantly liked them, they may invite them into the conversation.

Translate that to the world of Twitter. Start following other people, read their Tweets and then when they say something you can comment on – do so. The result will be connections being made, compared with the millions of Twitterers who, frankly, are chatting to themselves in the corner.

However, you must say something interesting. It is no good Tweeting things like “I agree”. You need to add something to the conversation that has value. So, you might say: “I agree and so does the author of this report…” and then give a useful web link. Of course, sometimes the links you give will be to content on your own site – thus generating additional traffic.

However, the “trick” to attracting people to you, your web site and your business is having useful things to say that add to or extend the comments being made by other people on Twitter. Once you do that, you will attract followers – and if you keep an eye on what they say on Twitter and add to it, you’ll get even more followers.

People will follow you if you are interesting. If you are merely the person in the corner chatting about themselves, no-one will bother following you. No-one is the least bit concerned with your status – such as the fact you have just had breakfast, or just been to the gym. What they want to know is how they can benefit from what you say. Concentrate on enhancing the lives of your readers and you will do every well indeed on Twitter.