Charles Dickens would have loved the Internet

Charles DickensCharles Dickens was born 200 years ahead of his time. Today the world celebrates his birth back in 1812 when the notion of the World Wide Web would have been science fiction. But had Dickens been around today there is little doubt he would have loved the Internet, would have been a prolific blogger and a vocal supporter of Safer Internet Day, which is also celebrated today.

Dickens was a social reformer and someone who used his books and articles to campaign for a better deal for the poor and specifically for children. He wanted them to live in safety and prosperity. So, Safer Internet Day would have given him a great focus for his blogging and his books, had he been alive today.

Indeed, Charles Dickens would no doubt have been horrified by the stories of children being preyed upon by adult sexual predators. And he would also have taken to task companies that allow their products and services to put children at risk. You can imagine a Dickens novel with a 12-year-old girl as a central character and some seedy, drooling 50-year-old chatting to her on Facebook, while her parents were down the pub getting drunk every night. Or Dickens may well have written about some powerful business owner, living in the lap of luxury, unconcerned that his products were not fully tested, only really salivating at the thought of more sales and more money.

Nothing much has changed in human behaviour in the past 200 years. People still exploit children. Businesses still only concern themselves with money, paying only lip-service to social responsibility.

But with someone with the literary skill and the passion for change as Charles Dickens alive today, we may well have seen more change. Just one of his books, Oliver Twist, led to significant change in the clearing of the slum area on which the book was based, as well as change in the treatment of women because of his portrayal of the character Nancy. Indeed, Karl Marx commented that Dickens had used his books to greater effect than all the words ever spoken by politicians. With the Internet at his fingertips there is little doubt that Dickens would have had an even greater impact had he been around today.

Which rather begs the question – who is using the Internet to lead social change these days? Which individual or group of people is having real impact? The folks at Safer Internet Day are doing their best of course, but do they have the impact of Dickens? The fact that there are cuts taking place in the policing of the Internet suggest otherwise.

Today, of all days then, perhaps we should learn a lesson from Charles Dickens. We should use the power we have with the Internet at our fingertips to make it a better place for our children and for future generations. There is too much good about the Internet to allow it to fall into the hands of those who are less caring than us. What are you going to do today as part of Safer Internet Day to make the web a safer place for your family and friends?

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Lawrence family shows us all how to behave

When the history books are written the names of Doreen Lawrence OBE, Neville Lawrence OBE and Stephen Lawrence will be writ large, along with the rest of this ordinary but amazing family, including Stephen’s brother, Stuart. It is almost unbearable to read the unbelievable way in which the Lawrence family has been treated since the tragic death of their son. The police, the politicians and the local people who knew the identities of the killers – Gary Dobson and David Norris – all worked against this grieving family. Few people can be hard enough not have a tear in their eye when they see the TV coverage of the case. Neither can most people feel anything less than revulsion for the police “spy video” exposing the killers as extreme racists, which was shown for the first time on BBC Panorama last night.

Doreen and Neville Lawrence, walk outside the Old Bailey after two men were convicted of the racist murder of their son, teenager Stephen Lawrence, 18 years after he was stabbed to death near a south London bus stop, London January 3, 2012. Gary Dobson and David Norris were found guilty of murder and will be sentenced tomorrow. REUTERS/Luke MacGregor (BRITAIN)

 

The way in which the Lawrence family has behaved against all the odds, and against hatred which the rest of us cannot even bear to imagine, has been remarkable and a lesson to all of us. The Lawrences could have been angry, they could have hit back, they could have given in. Their solid determination, their humility and their focus is something which should serve as an education to the rest of us.

Their behaviour is all the more remarkable because they live in a community where they are surrounded by people who know who the other killers are. In spite of today’s sentencing, there are at least three other men at liberty who were involved in the killing of Stephen Lawrence. And their families and friends know who they are. Those family members and friends are clearly happy to see racist thugs walk free, rather than see justice done. Yet every one of those people who should “fess up” to the police knows they are actually doing the wrong thing by staying silent.

These people are caught in the conflict between “gut feel” and logic. They know in their gut that they should report their knowledge  to the police and provide the evidence. But their logic kicks in and says “if I do that I’ll get kneecapped” (or whatever the favourite technique of South London thugs is these days).

It is a conflict which was highlighted in recent psychological research, showing we all have such thinking problems to deal with. Yet it is clearly a conflict which the Lawrence family overcame. Their gut feeling was obviously that someone should be brought to justice for killing their son; yet the logic surely must have been that with institutional racism endemic in the Metropolitan Police, there was no chance. In spite of this, the Lawrence family ignored the logic and stuck with their gut feelings – thankfully. 

It is such a shame that several people who know who the other killers are do not do the same.

If online we can learn anything from this tragic and historic case, it is that if we can only be half as determined, focused and polite as the Lawrence family we can succeed in whatever our gut tells us is the right thing to do.

Christmas Past or Christmas Present – which is best?

Christmas at home

Charles Dickens knew a thing or two about human psychology. In “A Christmas Carol“, the main character Ebenezer Scrooge connects his past to his likely future and changes his behaviour as a result. Instead of being a miser, he dramatically alters his behaviour and becomes a model of generosity, providing his neighbours, the Cratchit family, with a wonderful Christmas. It seems that realising the future he was providing people was much like his own rotten past became a powerful emotional trigger for Scrooge.

Interestingly, new research due to be published in the Journal of Consumer Research shows that we are rather like Scrooge ourselves. When we have powerful emotional feelings of our past, we tend to give more to charity, the research shows. The study suggests that the emotional connection between our own pasts and the future for other people is a significant factor in our desire to help. Charities can learn from this – instead of just playing on the emotion of the present time for people in crisis, they would get more money if they connected that issue to our own past. The nostalgia you have for your time as a teenager, for instance, will make you dig deeper into your pockets for a charity that deals, for example, with children in care this Christmas time.

It is yet more evidence that personal emotions are central in our decisions to reach into our pockets and hand out cash. It is a “trick” which far too few online businesses pay attention to. Instead they tend to focus on the here and now, or with technology – the future. Yet they’d make more money, it seems, if they focused on our pasts and dragged up intense personal emotions. In the year ahead, you will make more money online if your website connects with people at an emotional level; all this new research shows is that by getting people to remember positive things about their past, you are more likely to make that connection.

Now,  just for a moment I’d like you to pause and remember your best ever Christmas as a child. Remember when you got that amazing present, when it was all magical and you just loved the day. Now, with that memory firmly in your mind visit Make a Wish where you can help children for whom this may be their last Christmas.

See – nostalgia works.

Happy Christmas and thanks for all your comments and participation over the past year.

My Top 10 most popular articles of 2011

The Top 10 articles on www.grahamjones.co.uk

So, what has grabbed your attention this year? During 2011 I added almost 1,000 new articles to this website – some have proved very popular, others less so. Here is a reminder of the Top 10 most-visited articles of the year (click on the titles if you want to read them again..!).

1. 20 Things Google Likes on Your Website
This article takes you through the 20 essentials to getting a good Google ranking. It highlights the need to understand how Google works and what it really is looking for in your web pages.

2. Get People Talking About You – A surefire way to online success
Word of mouth marketing is the subject of this article, something which people realise is both important and cost-effective.

3. Why Your Website Should Not Have Different Sections
Research highlighted in this article shows that when you move from one section of a website to another you can more easily forget what you previously read. That has implications for the way you design your business websites.

4. When Did The World Wide Web Start?
This is an old article, written over two years ago, but it continues to be popular. It highlights the actual start date of the World Wide Web.

5. Four Free or Open Source Shopping Carts Compared
E-commerce is essential if you wish to make money online, but how can you collect the cash? This article explains how.

6. Don’t blame Twitter and Facebook for the London riots
Politicians were quick to blame social networks for the riots in Britain this summer. This article shows why they were wrong in thinking that.

7. Fluffy Animals Can Boost Your Website
What kind of pictures should you have on your website? Fluffy animals. This article demonstrates the benefit of cute, cuddly images.

8. Are You Ready for Tomorrow’s Facebook?
Back in September, Facebook made some radical changes. In this article I highlight what they mean for business users.

9. Three Psychological Reasons Why Google Plus Is Not Working
Google released its social network, Google Plus, with a big fanfare this year. Here you can read why it is destined to fail.

10. Google Makes Another Negative Move
The enthusiasm with which Google has embraced Google Plus is having knock-on effects, including potentially reducing the security of the online world for children. In this article I expose that problem.

So, there you have it – this year’s most popular articles. But which article got the least readers, the least attention? Well, the article which came bottom of the readership rankings for 2011 is a story about a Japanese individual who used Twitter after the earthquake in March.

How to attract website visitors – be interesting…!

Surfing the webNow tell me, why have you visited this page? Is it because you simply love being here? Or is it because you want to find out how to be interesting? Or are you just passing the time, skimming the web in the hope of finding something to while away the hours?

Strange as it may seem, most people have no real plan or intention when they visit websites. According to a recent study, the number one reason for visiting websites is simply to pass the time. Most people, it seems, go online for no particular reason at all. The Internet has become so entrenched in our daily lives it is now a displacement activity for boredom. Rather than being bored, sitting twiddling thumbs, people now go online to surf the web and have a look around just to see what’s interesting.

And that means there is an opportunity for you. Currently, the advice for online businesses is to specifically target customers so that you can reach them more easily via search engines and relevant links. Equally, the advice from social media experts is to have a laser-sharp focus so you can hone-in on those groups of people who want your stuff. Indeed, Facebook Advertising lets you do just that.

However, this new study suggests there is an additional approach you can take. Because most people online are just whiling away the hours, surfing the web in the hope of finding something interesting you can attract them by producing interesting content. It means that instead of having to be completely focused the whole time, merely adding interesting content to your website – or having a blog page with relatively random, but interesting material – will attract new visitors. And once you have new people wandering in to your website, you can sell more.

The trick to getting more traffic to your website might not be in targeting specific groups of people, but merely adding interesting content.

Hang on a minute….! If it is interesting, won’t you also attract your target group anyway…?

Aha…the secret is revealed as to why many websites don’t get much traffic – they simply are not interesting enough. Forget search engine optimization, forget social media strategies, forget email marketing – concentrate instead on making your website really interesting and you will get many more visitors – including those passing the time of day, drinking coffee and relaxing as they surf the web.


Some of the links on this page are Affiliate Links and lead to sites where I can earn commission income should you buy anything. Graham Jones is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk

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