Three psychological reasons why Google Plus is not working as well as it could

Google is full of engineers – computer geeks, code-writers and mathematicians all live happily inside the Google buildings around the world. To them, some of the aspects of using Google that we find complex, they think are really easy. I sometimes wonder if they think people around the world are really quite dumb. After all, who in their right mind would fail to use the advanced search tools within Google and the “Boolean” language it contains to perform a simple search? For the Google geeks, boolean searching is second-nature – but for my mum it’s  a case of “booly who?”.

Google Plus is less successfulA month ago the engineers at Google released it’s latest social network system Google Plus. Prior to this, the social system was open only to invited guests. But clearly Google thought it was ready for the world and so they let us all in on the secret. And boy, oh boy, did we respond…! Google Plus became the fastest growing social service online ever, period. The growth curve went almost straight up. But according to new research from Chitika, the usage of Google Plus has plummeted faster than it grew. We went, we saw, we departed, it seems.

Obviously, some of the rise is just curiosity; inevitably there would be some downfall. But the numbers of people now using Google Plus is lower than before they went public, according to this new study.

Lack of novelty
One of the principal psychological drivers we focus on is novelty. If something is new, we are interested. But we only maintain our interest if it truly is new. Humans are primed to seek out novelty; it is what kept us alive when we were hunter-gatherers. New food was the freshest food and the healthiest, least likely to poison us. So our brains developed the desire to seek out new things. When they are not as new, we get bored. Google Plus is not new – it offers almost the same as Facebook and Twitter, with only a little twist, such as “hangouts”.

Lack of simplicity
Human beings also need to operate their brains at the simplest level. It is a survival mechanism because our brains actually consume a major slice of our daily calorie intake. To preserve calories for the rest of our body, our brains are geared to finding the simplest solution to things. Google Plus is not simple. It is built by engineers for engineers, it seems. You almost need a PhD to truly work out how to use hangouts. Is it any wonder that the bulk of users of Google Plus are young men in the technology sector?

Lack of focus
Human beings like to know what ONE thing they can achieve with something. A car gets us from A to B. A plane takes us on long distances easily. Amazon gets us the books we want. Google Plus? Well it kind of does some of the things that Facebook does, but also the things that Twitter does, with a smattering of Skype as well. In other words, we do not really know the ONE thing which Google Plus provides.

The result is that Google Plus appears a hotchpotch of things, only serving to confuse us. It is neither new, nor simple, nor focused. Result? People walk away.

And that would not be a first for Google in the social networking arena. Most people walked away from Google Buzz and Google Wave – two previous social ideas from Google. And what was their problem? You guessed it, lack of simplicity, lack of novelty and lack of focus. You would think for a company full of highly intelligent people, Google would have worked that out. Or is it too simple and straightforward for geeky engineers?

For another five reasons why Google Plus isn’t getting much recommendation see the excellent blog post “5 reasons why I don’t recommend Google+” from Mark Lee.

Why Twitter has made a $40m mistake buying Tweetdeck

So, after all the rumours and speculation Twitter has bought Tweetdeck for a whopping $40m. Big mistake chaps.

If you didn’t already know it, Tweetdeck is an application for managing social network information, in particular Twitter. On its own, Twitter is pretty much useless. The front page is of no use at all and even if you are logged in all you see is a mish-mash of stuff; no order to it, no categorisation, just Tweets from the people you follow. Is it any wonder that people need something to manage Twitter?

Thankfully, various “Twitter Clients” exist  - such as Tweetdeck, Seesmic or HootSuite – which make the manipulation and management of Twitter easier and more user-friendly. Tweetdeck was one of the first, is a British invention and has millions of worldwide fans.

TweetDeck

Clearly, Twitter realised that their product was not up to much and needed a better interface – so they went on the hunt for software that would do it. Enter the deal with Tweetdeck.

But Twitter should have bought HootSuite. Here’s why:

1. HootSuite is visually superior

Tweetdeck is white on black text. That is particularly hard to read on screen – and even though you can change the colours it is cumbersome and the fonts are relatively fixed and only really look good in white on black. Readability is essential in rapid-fire communications such as Twitter streams. Tweetdeck readability is bound to be less than that of HootSuite which is constructed using black on white text. White on black was a design fashion when Tweetdeck began. Look at all the world’s leading websites right now….? They are all black on white text – because they have discovered they get more readers for longer when this occurs. (I won’t bore you with the way the eye responds to transmitted light versus reflected light – but that is the reason why white on black text is harder to read on screens than it is in print.)

2. HootSuite has more functions

With Tweetdeck you can organise your Tweets very well indeed and you can manage your followers and be efficient with your use of Twitter. But with HootSuite you can do all of this and run it from a corporate account allowing multiple users to Tweet from one account, or allow multiple accounts to be Tweeted by one individual. You can also more easily schedule Tweets – months in advance. On top of that, HootSuite integrates with your blog, allowing you to connect it directly to Twitter  - and you can do this with all your social media accounts in one place. Plus you get excellent analytics with HootSuite, letting you know the precise value of every single Tweet. In short, HootSuite has so much more to it.

3. HootSuite is web-based

With Tweetdeck you either need to run it as a separate piece of software on your PC (using Adobe Air), or you need an App for a mobile device. At the moment, the only web browser you can get Tweetdeck on is Chrome – others are to follow (currently in beta). With HootSuite you can run it on any web browser you like, which means you can access it anywhere, any time – not the case for Tweetdeck.

Tweetdeck has many fans – Twitter amongst them it seems – but when you stack up the capabilities of HootSuite against Tweetdeck, one appears to be a full-functioned, user-friendly, easy-to-use application and the other appears to be limited in functionality, difficult to engage with and not user-friendly because you can’t use if it you want to do so via Firefox, say.

Having bought Tweetdeck you can bet that Twitter will want more of us to use it; and therein lies the problem – its limitations will now be exposed amongst a much wider audience (most people who Tweet do not currently use Tweetdeck). And once those limitations are exposed Twitter could well be in the very place they were in yesterday before they bought Twitter – with a less than friendly interface. And that’s not where they need to be. They need to be banging on the door of HootSuite pretty sharpish I reckon.

Technorati is useful to your site

Technorati is a good tool for bloggers. Once you have “claimed” your site by inserting a special code into your website, such as 5TWJWKRBE82K, you’ll find that your blog is found by more and more people. So as an aid to traffic generation, you should not ignore Technorati.

How to remember everything you want to online

Your brain is immense and is capable of some fantastic things. It starts working a long time before you are even born and only stops working, it seems, when you want to recall a vital piece of information – usually, embarrassingly, in front of other people. Luckily, though, the Internet is coming to the rescue and is extending our memories so that we can stop worrying about whether or not we can recall something.

Today you can use your computer to extend your brain

Today you can use your computer to extend your brain

Nowadays there are several online tools to help you remember anything and everything. There are simple devices, such as “bookmarks” and “favorites” that help you manage all those web sites and domain names you go back to repeatedly. These tools avoid you having to remember the details – you have allocated the memory task to your computer. You can even extend this function by using something like Xmarks which allows you to access your remembered web sites from any device, anywhere in the world.

You can also use something like Evernote, which lets you store web site information as well as notes, cuttings, pictures – anything you like really. You can tag each entry and search within items as well.

In the past, if you had rows and rows of photo albums you would need to remember roughly where each holiday snap was located if you wanted to show it to anyone. Now, you can leave all that to the likes of Flickr which will store all your pictures, sort them, tag them and enable you to forget every picture you ever took, safe in the knowledge that your “Internet memory” will do the work for you.

You don’t even have to try and remember phone numbers these days either; just click on a name in your mobile, on Skype or on your CRM program and the system recalls the number for you. Another memory task allocated to technology.

However, there is a massive problem with offloading much of our memory to the Internet and other technological items. Those systems can go wrong – and sometimes you can’t ever retrieve the information. Other than in conditions like amnesia, the forgetful human brain can continue to work in the background to recall items you thought you had forgotten.

For instance, have you ever been to a party, seen someone across the room and worried all evening as to why you remember their face. You think you have met before but cannot recall when. So, you go home puzzled only to be woken by your subconscious at 4am which has been busily working away on this problem all the time and has just found the answer. We often think the item is deleted from our memory, only to discover it has been tucked away in the inner recesses of our mind and the fantastic power of our subconscious has located the information.

That can’t happen with technology. Delete your Flickr account and the pictures and their tags are gone for ever. Remove all your items from Evernote? Bye bye to all that information as well. So, extended memories using the Internet still require us to remember something – passwords, avoiding the delete button and so on..! You can’t completely offload all your memory tasks to technology. There is also another problem – change. You “remember” a web page in a bookmark application like Xmarks, only to discover that the web site no longer exists, or the navigation structure has been altered giving you a lovely “404 error” message.

You can permanently store web sites using iCyte

You can permanently store web sites using iCyte

To the rescue comes iCyte, one of the most interesting online applications I have seen for quite a while. This is a bookmarking application at heart, but it allows you to store the bookmarks as complete page images, with tags and notes associated with them. That way, your bookmarks will be visible even if the web site itself is deleted. You will still be able to recall information that is no longer available online. The system also allows you to click through to the latest “live” version of the page, enabling you to check for updates.

The iCyte system also enables you to store web pages as “projects”. This is great for research on specific topics, allowing you to collect together a variety of web sites on a particular theme and keep them in one place. But, there’s an added twist to this; you can make these projects private or public. If you have a public project you can share it – and other people can contribute web pages to it as well, if you wish. In other words, you can create collaborative research projects with all the information stored permanently, even if the original web sites themselves are deleted.

To get an idea of what’s possible, I have started a public iCyte project on Twitter. This lists several web pages which are useful to people who want to get the best out of Twitter. It shows the pages in thumbnail form and if you click on any thumbnail you can see the complete image of the page – with all the links preserved; it’s not just a picture…! If you want to help me develop this project, let me know and I will add you as a contributor which means you can help build up this list of useful web pages for Twitter users.

I understand that iCyte has several new developments up its sleeve, which will make it even more useful, particularly in the social and sharing sense. But as a memory tool, it extends the bookmarking concept, making it much more practical in the long term. After all, how many of your bookmarks that are deep down in your list actually still work? With iCyte the information will always be there. It will be rather like the subconscious of your Internet memory.


Some of the links on this page are Affiliate Links and lead to sites where I can earn commission income should you buy anything. Graham Jones is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk

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