This site is dedicated to helping you understand online behaviour by providing you with blog posts, articles, news items, multimedia and downloads on web psychology

Archive | Internet Business

IP Telephony report

What is IP Telephony?

This report will help you work out how you can use IP Telephony within your business to achieve cost savings as well as productivity improvements

Kindle Cash Success

Kindle Cash Success

Kindle Cash Success is a short book of just 26 pages which shows you how to use the Kindle publishing system to make money from publishing for the Amazon Kindle.

Quick QR

Quick QR Code Software

Quick QR is a free software program to enable you to build QR Codes quickly and easily

Generic Domain Names

The benefits of using Generic Domain Names

People are more likely to click on a domain name that matches their search terms than a company domain name which can provide the answer to their problem. This theory was tested by Memorable Domains in a campaign for electric bicycles.  Adverts which featured a generic domain name with an exact match to the product […]

splittestcover

Split Testing for Online Business

You cannot really benefit from any kind of online advertising unless you conduct a split test. This helps you compare one advert against another and see which one produces the best results. You can use split testing to check headlines, adjust copy, vary calls to action and determine which is the best image to use. […]

multiplewebsitescover_copy

Running Multiple Websites

One website is not enough these days. Instead you need many of them, especially in business. Few businesses have one target group of customers for which they provide just one product or service. If you are typical you have several different customer groups and many products to sell. If your customers don’t see what they […]

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