Internet Psychologist Graham Jones

Killer Marketing Content

27th January 2012 |

This download comes courtesy of the good folks at HubSpot. It helps you learn how to create relevant, remarkable content to generate more leads for your business.

It provides a step-by-step approach to help you handle the demands of constant content creation.

In this 38-page guide, you will learn:

How to build buyer personas to better understand your audience
How to conduct a content audit to determine your goals
How to map content to your buying cycle
How to create an effective editorial calendar
10 tips to create killer content

To get this book download it here.

Categories: Internet Marketing Advice
Tags: Content, content creation, editorial calendar, hubspot, killer content, marketing

The benefits of using Generic Domain Names

6th November 2011 |

People are more likely to click on a domain name that matches their search terms than a company domain name which can provide the answer to their problem. This theory was tested by Memorable Domains in a campaign for electric bicycles. Adverts which featured a generic domain name with an exact match to the product performed significantly better than identical adverts featuring a non-generic domain name, such as the name of a company. In other words, domain names that mean something to the potential visitor get more clicks than a domain based on a company name, for instance. This report takes you through the research and shows you why generic domain names can provide you with more business.