Brain scan study shows what makes people more likely to click following a TV advert
Study also reveals that social, mobile and email will drive the spending surge.
The Good Web Guide asked some of the judges of this year’s Website of the Year Awards what they expected to see in a winning site.
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage.
Social App Empowers People to Share, Gather Feedback, And Refine Ideas within a Trusted Community
National pride among the factors that influence consumers’ willingness to buy local versus global products
A new study by Ebay Business found that seventy percent of online entrepreneurs are not able to profile their business on the Internet.
The fastest-growing middle market companies place the strongest emphasis on going digital, according to NCMM and Magento Commerce
Brand new 2016 B2B Digital bench marketing report shows what’s wrong – and how you can fix it fast.
New research shows that online articles enjoy a very short period of high traffic, followed by a sharp decline.
Millward Brown Launches Digital Behavior Analytics to Help Marketers Find More Meaningful Insight in the Digital Noise
Email marketing service provider Pure360 has released a new statistical report building upon its work in defining a “maturity model” for email marketing sophistication.
Kong is delivering a real solution to small businesses and retailers who want to develop their eCommerce business
A new survey by eBay Enterprise and CFI Group reveals that consumers desire multiple ordering and more shipping options
There are several key benefits of pushing out branded content; increased site traffic, brand awareness, and audience engagement.
Email marketing highlighted as one of the most difficult things to get right as 500 global marketers are surveyed about their biggest marketing ‘headaches’
PR Newswire Releases Case Study Proving Power of Distribution to Boost Visibility and Sales
The changes being made to the Google algorithm could eliminate websites that are not mobile friendly from first page search results
79% of online businesses were prepared to carry out a sabotage attack on a competitor’s website
Successful digital marcomms managers must be able to demonstrate five key traits in 2015 or risk falling behind the competition