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How to partner with Amazon

29th March 2012

To learn how to publish with Amazon, Digital Marketing Labs has released a Special Report meant to help authors, business owners and entrepreneurs take advantage of Amazon’s e-commerce influence.

“Partnering with Amazon: How to Give Amazon Permission to Sell Your Products to their Over 275 Million Registered Users” was the topic of a recent article from the Digital Marketing Labs website. The article mentions the strife between print publishing companies and Amazon.

According to some of the traditional New York book houses, to publish with Amazon is to sleep with the devil. The popularity of the online retailer is forcing some publishers completely out of the conventional book deal, as Amazon further develops its self-publishing opportunities, said the article.

The concept of using Amazon as a publishing site has older print publishers worried. They may be losing their relevance in an increasingly technological world that’s making paper and ink nearly obsolete. According to the article, both self-publishers and established authors are turning to Amazon for their book business. The website makes the entire process, from creation to promotion, fairly simple.

What the “Partnering with Amazon” report tries to drive home is how the connection with Amazon can affect ranking in the eyes of both online search engines and interested customers. Amazon books piggyback on the Internet retailer’s immense size, pushing online presence into the stratosphere. If a book for sale on Amazon shows up as one of the top two or three results in a Google search, it makes the content appear instantly credible.

Also, since Amazon searches allow people to find whatever it is they are looking for, any niche-specific markets are easily accessible. Writers and creators who learn how to self-publish on Amazon are able to engage with their customer base after they’ve already stumbled upon the information.

Amazon is such a popular spot for Internet users that it attracts anywhere from 50 to 100 million people every month. Along with that number, Amazon claims an average page view of around 38 seconds and a total of about eleven minutes on the site per visit.

Put those numbers to work with “Partnering with Amazon” from the Digital Marketing Labs. The article claimed there’s no better source of expert advice and informative plans available, so find out how to publish with Amazon by claiming your copy of the report today.

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Four Out of Ten Business Owners Will Spend Money on Facebook Marketing in 2012

28th March 2012

The social media marketing services company, SocialMediadd, has published the results of a recent social media survey of 900 business owners by the Social Marketer. The survey found that there will be significant increase in marketing dollars spent on social media marketing in 2012. The survey found the following:

39% will spend money on Facebook marketing
25% will invest in social media management software
24% will spend money on Twitter marketing
16% will spend money on social media training

Brandon Gaille, social media expert and CEO of SocialMediadd.com, made the following comments on these findings:

“We have been seeing a steady increase in demand for social media services with each passing month. The Fortune 5000 companies were the first to start investing a significant portion of their marketing dollars towards Facebook, and now we are seeing small businesses in the $1-$20 million revenue range doing the same. In 2012, we expect to see this trend continue with businesses below $1 million in revenue dedicating a large percentage of their marketing budget to social media marketing.”

You may go here to see the entire results of the survey:
Facebook Marketing Statistics 2012

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Marketers Worldwide are Learning How to Publish a Podcast

27th March 2012

Thousands of entrepreneurs looking to connect with the undisputed king of digital content are learning how to publish a podcast and position themselves within the world’s most valuable brand. Apple and iTunes’ demanding share of the digital and mobile markets should compel anyone to take advantage of every beneficial opportunity granted.

The most recent article from DigitalMarketer.com stated that fact as the motivation behind Digital Marketing Labs Special Report, “Partnering with Apple: How to Get Instant Access to Apple’s Database of More than 300 Million Active Credit Cards on File.”

The “Partnering with Apple” Special Report explains the incomparable benefits that serialized, low-cost content can provide an individual or business. It’s a two-pronged effect: First, the exposure of a song, e-book, or podcast for 99-cents or less gives consumers a chance to sample content without a large-summed product or service. If the quality of the content is good, which is a given with the Special Report, then consumer loyalty gets translated into higher-priced products over time.

Take a look at this now “historic” BBC News article from 2005, less than a year into podcasting’s existence. In it, the podcasting pioneer Adam Curry explains the ease of getting published, which has only become more efficient with time.

“In its bare essence,” said Curry, “it’s broadcasting to mp3 players. What’s great about it is that anybody can do it. All you need is a way to record your voice or whatever sounds you want to, a computer and an internet connection.”

Even back then, tech gurus were focusing on podcasting’s real potential for phenomenal success and popularity. Today, millions of people worldwide subscribe to and download podcasts.
Profitability online and with Apple depends on the quality of content, and “Partnering with Apple” makes sure that anything created based on its knowledge and information will be worthy of customer interest.

Learning how to publish a podcast using “Partnering with Apple” earns an individual or business credibility beyond the written word. Sure, a website can be fancy and full of information, but podcasting’s ability to give creators a voice, a face, and a distinct Internet personality can change them into a recognizable expert.

The Digital Marketing Labs publishes Special Reports, informational articles, and other educational materials to help entrepreneurs and business owners develop winning strategies for effectively marketing their brands and expertise. The newest article advises using “Partnering with Apple” to find out how to publish a podcast, and tap into the biggest directory of digital content there is.

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RFID technology enables brands to link users’ real-life experiences with Facebook

22nd March 2012

Next week’s Social Media World Forum Europe will be integrating LifeSynk, a revolutionary social media platform that uses enablers such as RFID, into the event to demonstrate how brands can harness a whole new level of engagement from their customers over social media.

The two-day conference, taking place on 27-28th March 2012 at London’s Olympia, will showcase how brands can use RFID technology to get people sharing physical and point-of-sale experiences on Facebook which will drive foot traffic and generate measurable ROI from social media marketing.

Delegates at the event will be able to win a three-month supply of their morning coffee if they retrieve a business card of somebody at the event who they are paired with. A photo will be uploaded to their Facebook wall containing their profile picture as well as that of the delegate they are matched with, and they will be challenged to find the person and retrieve their business card to enter.

The bridge between social media and the physical world
LifeSynk works by linking the user’s Facebook – or other social network – account to an RFID card. Physical venues such as stadiums, theatres, shops or cinemas can run promotions that award discounts or loyalty points every time a customer swipes their LifeSynk card at either a terminal (which can be branded), or an existing card reading system.

What are the implications for brands? At present a user can check in to a venue, post a status update or Tweet about their experience, but the brand has to sit powerless without insight or influence over these conversations. {{Brands can now use LifeSynk to engineer online conversations, focussing them on driving foot-traffic and word-of-mouth referrals}}. For example, John’s Facebook friends can see that he has just swiped his RFID card at a particular cinema outlet to obtain a 20% discount on his ticket, therefore immediately being made aware of the promotion (and hopefully wanting a slice of the action).

The user is able to visit their own admin console to control permissions such as allowing wall posts, but more importantly they can view all promotions that are available, thus allowing brands an effective platform to promote their campaigns.
How does it work? The LifeSynk system includes an Wi-Fi enabled RFID reader and on-board software that talks to a cloud-based platform.

The brand has access to rich analytics showing locations, who swiped what, how many times, demographics and more. It even calculates how many people were shared to and the click rate, ultimately allowing businesses to track the number of customers drawn to the venue via the sharing and word-of-mouth of their friends.
Digital services such as Spotify are currently benefiting from integrating with Facebook because activity that’s broadcast is immediate and relevant, driving traffic through Facebook shares.

In terms of security, LifeSynk is built on the back of Facebook. It stores no user accounts or personal information – all of this is via a Facebook app, so it is optimally secure using Facebook’s own platform. There is no way to access a user’s account without access to their Facebook account.

#LifeSynk at SMWF

LifeSynk will occupy Stand #20 at the event. Delegates will be able to pick up their own RFID card which can be registered via their smartphone. ‘Like Terminals’ will be placed at either side of the auditorium where registered users can swipe to show that they enjoyed the talk and share this, and the fact that they are at SMWF, on Facebook or Twitter.

If registering at the LifeSynk stand, delegates will be randomly assigned to another delegate at the event whose business card they have to seek out and bring back to be entered into a draw to win all your morning coffee paid for for three months.
www.lifesynk.com

@LifeSynk|www.facebook.com/LifeSynk. LifeSynk will be exhibiting at Stand 20.

Watch the video here: http://www.youtube.com/watch?v=eSllbmn0fgY

Follow Social Media World Forum on Twitter: @SocialMediaWF|#SMWF

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Proving Search and Social Media is Central to Success

21st March 2012

Social Media and Search Engine Optimisation (SEO) has become embedded in mainstream internet experience and, increasingly, business marketing strategies within the financial services industry. The Share Centre – one of the UK’s leading retail stockbrokers – has proved this to be evident and highly effective with results revealing the company has witnessed an increase of 475 per cent in new accounts opened since its campaign began in 2008.

To achieve these results, The Share Centre appointed SiteVisibility – a leading integrated search, social media and SEO company – to improve its search rankings for a range of highly competitive finance sector keyword terms back in 2007.

Using its THEME™ integrated search strategy model, SiteVisibility was tasked with improving The Share Centre’s search rankings for a range of highly competitive finance sector keyword terms. This was achieved by targeting audiences and increasing the efficiency of the paid search campaign.

Since the campaign began in 2008, results now show an increase in search traffic of 810 per cent; an increase in practice accounts opened of 667 per cent; a 38 per cent increase in non-branded organic search traffic and a 33 per cent increase in website page views.

Jason Woodford, SiteVisibility CEO comments: “I’m not at all surprised that The Share Centre has increased its revenue by 30% in the past three-years. They are an ambitious business and we’ve been able to position them as the leading players in their market online.”

Guy Knight, Sales & Marketing Director, The Share Centre comments: “Since we have been working SiteVisibility, search traffic has increased by 810%. Their ability to be agile with campaign tactics, working with our Marketing and in-house Technical teams has been key to the success. We wouldn’t hesitate to recommend SiteVisibility as a results-driven Search Agency.”

Woodford adds: “SEO for the financial sector can be extremely complex and time consuming due to the need for compliance approvals in an already competitive online marketplace. However, the long term SEO and PPC investment by the Share Centre is paying off; I think the SEO results we’ve achieved speak for themselves and it’s always a pleasure to play a part in the growing success of a client.”

Founded in 1990 to offer consumers an alternative to the complex world of investing, the Share Centre has developed a reputation as being a leader for quality investment advice, plain speaking, and fair value for consumers looking to invest in a wide variety of products and services, including stocks, shares and pensions and ISAs.

About Sitevisibility:
SiteVisibility is a leading SEO, Paid and Social Media Marketing agency based in Brighton and London. It promotes clients from a range of sectors including travel; publishing; hotels & hospitality; financial services; gambling; business; sport & leisure and large multi-national brands and companies. SiteVisibility is behind the most popular internet marketing podcast in the English speaking world downloaded by a million people globally as well as organising Brighton SEO which is the UK’s most popular free conference for Search Marketers.

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