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Recent blog posts

Smartphones in hand

Don’t be too keen to join the rush to mobile

The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.

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18th Birthday Sign

Google shows it still has to grow up on its 18th Birthday

Google is 18 years old today, but perhaps it is time for the company to grow up and start thinking like an adult, even accepting it might be wrong.

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Network yellow cable connected to a router or modem

My server destroyed my WordPress website

For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.

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Influence is power concept

Finally, Robert Cialdini agrees with Graham Jones….!

For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in his new book, Pre-suasion. Essentially, […]

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Set of isometric infographics design elements

Infographics only help some of the people some of the time

The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.

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