Helping Businesses Connect to their Online Customers
When you visit trade shows or local markets you will often hear the cries of the sales people saying things like "only a few left", "last ones available", or "buy now as I'm down to my last box". We all know that hidden from view they probably have another truck-load of products to sell, but we are drawn in by the relative scarcity of what's on … More...
People are starting to divide communications systems into "personal", "private" and "business". Increasing amounts of research shows that email is losing its popularity as a personal communications vehicle. Instead, people are mainly using Facebook and Twitter as the means of keeping in touch with friends and family. And then if the information is … More...
One of the problems for advertisers is they do not really know whether their campaigns are truly effective. Take TV advertising as an example. Advertisers who spend millions on a TV campaign will often report increased sales following the run of adverts. But what they do not have data on is whether the increase in sales was due to the advertising … More...
Money and happiness do not mix. There is plenty of psychological research on the connection between your financial wealth and the degree to which you have a happy life. It is not a straight relationship. When people are in absolute poverty they are frequently happy; they know no other life and they tend to have significant social support. When … More...
Students who send text messages during lectures are much less likely to do well with their studies than the youngsters who stay focused on what their teachers are saying. According to new research, students who are highly "self regulated" and who therefore stay focused on the lesson - instead of texting their friends - are able to learn more and do … More...
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