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People buy when they are in painPeople tend to buy when they want a problem solved. But it needs to bea real, big problem. Magnify the size of your prospect's problem in your sales page and show how your product can solve it. The bigger the problem, the more sales you'll have. Don;t over-exaggerate your claims, but make sure the problem you solve is big, really big. Labels: sales Email this story to your friends:
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