Forget the whole idea of free bonuses
People often say you should pack your sales letters with "free bonuses". But guess what...because people know they are free they immediately devalue them. A whole bunch of free bonuses only appeals to people who are "freebie collectors". And you don't want them as customers. Instead, entice your customers to buy by including these "free bonuses" as "added extras" with limited availability. In other words, increase their perceived value.
Labels: marketing
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