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Highlight your online buying incentivesPeople scan web pages first, so highlight buying incentives like free bonuses, money-back guarantees, testimonials, special offers, discount sales, and so on. You could place them in boxes, in front of different coloured backgrounds, assemble symbols or graphics around them - anything as long as they stand out. Labels: marketing Email this story to your friends: Ask people why they did not buyAsk people why they decided not to buy. This will give you good ideas on how to produce a web page that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don't like your guarantee or graphics. It could be anything. Labels: sales Email this story to your friends: Boost your online credibilityNever assume people believe the information in your web pages. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc. Labels: web Email this story to your friends: Submit your free items to freebie sitesWhen you offer a freebie from your site, submit it to freebie sites. They provide target categories which mean targeted traffic. So if you're submitting software, you could submit it to the "free software" section. Just remember, some freebie sites want you to link to their web site before they will list your freebie submission. Labels: marketing Email this story to your friends: Get your web site visitors to like youPersuade your visitors to like you. People buy from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc. For example, you could say, "I see you are one of those rare entrepreneurs who have a killer instinct for success." Labels: marketing Email this story to your friends: Create a family of web sitesCreate other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites. For example, if you were selling investing tips, you could create another web site about saving money and promote it too. You would just include an ad for your investing web site on the money-saving web site. Labels: marketing Email this story to your friends: Reward customers for giving feedbackReward your customers for giving you product feedback. It could be discounted products, useful software, information products, etc. For example, you could say, "Anyone who gives us helpful feedback on how to improve our product will get a free business e-book." Labels: marketing Email this story to your friends: Make it easy to order from your web siteMost people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc. For example, you could say, "Our product comes with step-by-step, easy ordering instructions!" Another example, "Our web site offers 5 easy ways to order!" Labels: web Email this story to your friends: Get other people to give away your ebookAllow other people to give away your free ebook. This will increase the number of people who will see your ad in the ebook. You could also include a mini catalogue of all your products or services that you offer in the ebook. You could include your own products or associate program’s products in the ebook. Labels: marketing Email this story to your friends: Use plenty of headlines on your web siteUse a lot of headlines and sub-headlines on your web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time. Labels: web Email this story to your friends: Charge people for sample productsCharge people a cheap price to get a sample of your product. If they like it, they can pay full price to get the full version. Yes, you could offer a free sample too. When you charge for a sample, it gives your product more perceived value and you end up making a little money at the same time. Labels: sales Email this story to your friends: Don't let your host let you downMake sure your web host isn't losing your sales. If you get an e-mail from someone who told you that they couldn't access your site, it might be your host. You should ask them what kind of tracking or back-up system they use to make sure your web site is always up and running for business. Labels: web Email this story to your friends: Give customers immediate satisfactionAllow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online. For example, if you are selling a printed book, you could have an online version available for them to read right after they order. Labels: sales Email this story to your friends: Use online directories of freebiesSubmit the free things you offer to online freebie directories. They usually get a lot of traffic because people like to get things for free. Of course include your ad in the freebie. Sometimes freebie directories allow you to mention your business with your free listing too. Labels: list building Email this story to your friends: Don't waste your user's time on formsWhen you ask someone to sign up to receive a freebie, don't ask for really personal information. This is a fast way to lose a potential prospect. For example, if you ask them for information they want to keep personal, they might not want sign up. Another example, if you ask for too much information, they may not have the time or patience to fill it all out. Labels: list building Email this story to your friends: Have a fast loading web siteMake sure all your web pages load fast or your visitors will get bored and leave. Time is precious; they won't waste it waiting for your site to load. Do not use too many graphics and high tech gizmos. Labels: web Email this story to your friends: Take part in discussions and forumsParticipate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your product link under each message you post. If they read your message and like it, they may click to see what else you have to offer them. Labels: sales Email this story to your friends: Use signature files to sell productsAdvertise the product you're reselling in your signature file. Use an attention-getting headline and a good reason for them to visit your affiliate site. Make sure your sig file doesn't go over 5 lines. Also include your name, occupation, business name and e-mail address Labels: products Email this story to your friends: How to increase the value of your productsIncrease the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that Labels: products Email this story to your friends: Little details mean a lot on your web siteRemember the little things about your web pages really count. Include the title of your site at the top right corner, a description about your site, etc. For example, if I visited your web site and didn’t know or understand what it was all about, I would probably leave right away. Labels: web Email this story to your friends:
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