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Make your ezine collectableAllow your subscribers to collect things from each issue of your ezine. It could be e-books or software. They'll tell others and those people will subscribe too. For example, you could say, "In each issue of our ezine we will be giving away a new limited edition business report! Collect them all!" Labels: marketing Email this story to your friends: Get yourself on the radioContact national and local radio stations to ask them if they are looking for programme guests. Tell them your area of expertise; maybe they'll book you for a show. Of course you would want to contact targeted stations and shows which would want to know more about you and your area of expertise. I've done this and been on the radio four times in the past week. Labels: marketing Email this story to your friends: Make your web site "bookmark-able"Set up your web site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could promote it as a start page. Labels: marketing Email this story to your friends: Try for free evaluationsGet your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too. Email this story to your friends: Keep a note of your marketing ideasRecord all your new marketing ideas, good or bad, into an "ideas" journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. Plus you could also sell your ideas to other business owners. Labels: marketing Email this story to your friends: Give something away to gain web site linksYou could encourage web site owners to link to your web site by giving them something free in return. This will help increase your ranking in some search engines as a result of gaining extra links. For example, you could say on your web site, "Reprint Our Articles On Your Web Site!" Another example, "Give This E-book Away To Your Own Visitors!" Just make sure they link to your web site in order to give the items away. Labels: marketing Email this story to your friends: Arrange house party sales plans for your web productsCreate offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties". You could have people taking their laptops to parties and selling through their affiliate links. They will get paid just like they would online. Labels: sales Email this story to your friends: Make your online products "new"Use the word "new" in your sales letters and web pages. People want new products or services that will improve their lives like new information, tastes, technology, results, etc. For example, you could say, "Learn a new revolutionary way to lose weight!" Another example would be, "New! Just Released!..." Labels: marketing Email this story to your friends: Keep your negative customers happpyMake sure you please your negative customers or those who complain. You can, for example, refund their money, give them a discount or give them a free gift. For example, you could say, "I understand how you must feel, so I'm giving you a complete refund." Another example would be, "I’ve been in your shoes before. I'm going to give you a 50% discount on your next purchase." Labels: marketing Email this story to your friends: Put your picture on your web pages and sales lettersPublish a picture of yourself in your sales letters. This will show visitors to your page that you're not hiding behind your web site and you're not afraid to back up your product. For example, it could be a picture of you using the product you're selling. Labels: marketing Email this story to your friends: Sell adverts in your ebooksOffer to sell advertising space inside your digital products like ebooks, software, subscription sites and so on. For example, if you’re selling to entrepreneurs, you could sell advertising space to business-related ebooks, reports and subscription web sites. Similarly if your ebook is on saving money, you could sell advertising within the ebook to web sites that help people save cash. Labels: products Email this story to your friends: Susprise your customersGive your customers a surprise bonus for buying from you. When you give customers more than they expect, there is a good chance they will buy from you again. For example, "Here is a surprise bonus! It's a Free Report On How To…" Another example, you could give them a surprise before they order, like a lower price when they get to your order page. Labels: sales Email this story to your friends: People buy when they are in painPeople tend to buy when they want a problem solved. But it needs to bea real, big problem. Magnify the size of your prospect's problem in your sales page and show how your product can solve it. The bigger the problem, the more sales you'll have. Don;t over-exaggerate your claims, but make sure the problem you solve is big, really big. Labels: sales Email this story to your friends: Create a simple viral marketing deviceIt's relatively easy to create a simple form of viral marketing. Write, or have someone else write, a small report which includes links to your product or service in it and allow others to give that report away. For example, in your report say, "You have our permission to give this report away." Another example, "Give this report away to your visitors or newsletter subscribers." Labels: marketing Email this story to your friends: Join associations and trade organisationsJoin associations and trade organisations that your customers are members of. That way you will get to meet them, talk with them and be able to promote your web site to them. Equally you'll be able to find out from them what they are interested in so you can refine your web site more to their needs. Labels: marketing Email this story to your friends: Combine products and services for increased salesTo increase your sales you could combine a product and service together in a package deal. If you're selling an ebook, for instance, offer an hour of consulting with it. That way the customer is getting "you" not just the book. Other benefits would be having another business promoting the product as well. You will be spending less on marketing and you'll create a profitable relationship. Labels: sales Email this story to your friends: Online security is importantMake sure that you tell your potential customers that your shopping cart system is highly secure. Reassure them at every stage that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure. Labels: marketing Email this story to your friends: Make your web site multilingualTake a look at where most of your visitors come from. If they are from the USA, write in American English; if they are from the UK write in British English. Equally, if most of your visitors are from another country, get your material translated. It's best to be in the language of your readers. Labels: web Email this story to your friends:
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