People often say you should pack your sales letters with "free bonuses". But guess what...because people know they are free they immediately devalue them. A whole bunch of free bonuses only appeals to people who are "freebie collectors". And you don't want them as customers. Instead, entice your customers to buy by including these "free bonuses" as "added extras" with limited availability. In other words, increase their perceived value.

Labels: marketing

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Daily blog writing means you will create more interest in your web site as it is updated each day. It also means you become more attractive to search engines, who always want to display something fresh. also, if you only write 100 words a day, by the end of the year you could edit all those words together and you would have a book.

Labels: web

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