tag:blogger.com,1999:blog-21883232216767472162008-06-21T09:48:04.002+01:00Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comBlogger47125tag:blogger.com,1999:blog-2188323221676747216.post-23749530536095613972008-04-13T07:46:00.001+01:002008-04-13T07:46:33.219+01:00Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. Haven't you ever visited a web site which had graphic ads, text scrolling and flashing words all crammed together? If you have, it was likely you found it confusing and hard on the eyes and you just said ‘forget it’.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-78265742898625346812008-04-13T07:45:00.001+01:002008-04-13T07:45:18.519+01:00Don't forget to use words that create emotion. All people have emotions; people will have more interest when they are emotionally attached. Use words like mad, happy, angry, sad, excited, scared, surprised, etc. For example, "Imagine how happy you will be when you can finally afford taking that exotic cruise!"Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-9329522754234448612008-04-13T07:43:00.000+01:002008-04-13T07:44:41.050+01:00Make extra profits from selling monthly updates of your free products. You could sell, for instance, "never-before-released chapters" of your free e-book. You’ll have a lot more people reading your e-book and seeing your ad because it's free and because you allow others to give it away. But you can make money from it by selling extra content.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-81252017856950890532008-04-13T07:42:00.001+01:002008-04-13T07:42:53.631+01:00Turn your web site content into a story format. People will want to keep reading to find out what happens at the end of the story. For example, you could say, "On Tuesday, June 15, 2007, I was driving to work and...." Another example, "Just the other day I was at the shops and..."Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-29671266936940479272008-04-13T07:40:00.001+01:002008-04-13T07:40:52.693+01:00Make sure you're always creating new products and services or improving old ones. Most products or services won't stand the test of time online. You could hire a focus group to get ideas on how to improve one of your existing products, or to think up ideas for new ones.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-48689383621278190942008-04-13T07:39:00.001+01:002008-04-13T07:39:55.420+01:00Tell people what they're thinking and feeling as they read your web site. Most people will actually experience the feelings. Your statements should help sell your product. For example, you could say, "As you are reading this ad, you begin to think about a life without debt."Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-78979839088362777622007-09-02T08:44:00.000+01:002007-09-02T09:01:47.923+01:00Every time you get a piece of direct (or "junk") mail in the post, don't throw it away. Keep it, study it, ready it, learn from it. Direct mail is successful and the people who put it together tend to know a thing of two about attracting people to buy from them. Soak up their ideas!Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-11602445271757933452007-08-04T08:31:00.000+01:002007-09-02T08:34:20.668+01:00People often say you should pack your sales letters with "free bonuses". But guess what...because people know they are free they immediately devalue them. A whole bunch of free bonuses only appeals to people who are "freebie collectors". And you don't want them as customers. Instead, entice your customers to buy by including these "free bonuses" as "added extras" with limited availability. In other words, increase their perceived value.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-86257360385543781372007-08-04T08:25:00.000+01:002007-09-02T08:30:59.988+01:00Daily blog writing means you will create more interest in your web site as it is updated each day. It also means you become more attractive to search engines, who always want to display something fresh. also, if you only write 100 words a day, by the end of the year you could edit all those words together and you would have a book.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-16198772912100266662007-07-30T06:37:00.000+01:002007-07-30T06:38:15.624+01:00Allow your subscribers to collect things from each issue of your ezine. It could be e-books or software. They'll tell others and those people will subscribe too. For example, you could say, "In each issue of our ezine we will be giving away a new limited edition business report! Collect them all!"Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-7623101193352584442007-07-30T06:35:00.000+01:002007-07-30T06:36:51.233+01:00Contact national and local radio stations to ask them if they are looking for programme guests. Tell them your area of expertise; maybe they'll book you for a show. Of course you would want to contact targeted stations and shows which would want to know more about you and your area of expertise. I've done this and been on the radio four times in the past week.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-11136447150845161802007-07-30T06:34:00.000+01:002007-07-30T06:35:29.384+01:00Set up your web site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could promote it as a start page.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-85396064131787191812007-07-30T06:33:00.001+01:002007-07-30T06:33:28.968+01:00Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-13025694277223511222007-07-15T07:33:00.001+01:002007-07-15T07:33:37.625+01:00Record all your new marketing ideas, good or bad, into an "ideas" journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. Plus you could also sell your ideas to other business owners.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-83158865223198658922007-07-15T07:31:00.001+01:002007-07-15T07:32:09.259+01:00You could encourage web site owners to link to your web site by giving them something free in return. This will help increase your ranking in some search engines as a result of gaining extra links. For example, you could say on your web site, "Reprint Our Articles On Your Web Site!" Another example, "Give This E-book Away To Your Own Visitors!" Just make sure they link to your web site in order to give the items away.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-12722412836587280562007-07-15T07:28:00.000+01:002007-07-15T07:29:04.932+01:00Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties". You could have people taking their laptops to parties and selling through their affiliate links. They will get paid just like they would online.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-31035144860699797622007-07-15T07:27:00.000+01:002007-07-15T07:28:20.631+01:00Use the word "new" in your sales letters and web pages. People want new products or services that will improve their lives like new information, tastes, technology, results, etc. For example, you could say, "Learn a new revolutionary way to lose weight!" Another example would be, "New! Just Released!..."Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-15812851850342729082007-07-15T07:23:00.000+01:002007-07-15T07:27:14.579+01:00Make sure you please your negative customers or those who complain. You can, for example, refund their money, give them a discount or give them a free gift. For example, you could say, "I understand how you must feel, so I'm giving you a complete refund." Another example would be, "I’ve been in your shoes before. I'm going to give you a 50% discount on your next purchase."Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-10695692592698923792007-07-08T08:53:00.001+01:002007-07-08T08:54:00.690+01:00Publish a picture of yourself in your sales letters. This will show visitors to your page that you're not hiding behind your web site and you're not afraid to back up your product. For example, it could be a picture of you using the product you're selling.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-53689592246306666992007-07-08T08:50:00.000+01:002007-07-08T08:52:46.670+01:00Offer to sell advertising space inside your digital products like ebooks, software, subscription sites and so on. For example, if you’re selling to entrepreneurs, you could sell advertising space to business-related ebooks, reports and subscription web sites. Similarly if your ebook is on saving money, you could sell advertising within the ebook to web sites that help people save cash.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-2701405276013758412007-07-08T08:49:00.000+01:002007-07-08T08:50:28.806+01:00Give your customers a surprise bonus for buying from you. When you give customers more than they expect, there is a good chance they will buy from you again. For example, "Here is a surprise bonus! It's a Free Report On How To…" Another example, you could give them a surprise before they order, like a lower price when they get to your order page.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-83464686288580955412007-07-08T08:47:00.000+01:002007-07-08T08:49:21.513+01:00People tend to buy when they want a problem solved. But it needs to bea real, big problem. Magnify the size of your prospect's problem in your sales page and show how your product can solve it. The bigger the problem, the more sales you'll have. Don;t over-exaggerate your claims, but make sure the problem you solve is big, really big.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-73607581460792895632007-07-08T08:45:00.000+01:002007-07-08T08:47:10.660+01:00It's relatively easy to create a simple form of viral marketing. Write, or have someone else write, a small report which includes links to your product or service in it and allow others to give that report away. For example, in your report say, "You have our permission to give this report away." Another example, "Give this report away to your visitors or newsletter subscribers."Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-35949884415399080782007-07-01T08:21:00.000+01:002007-07-01T08:22:48.590+01:00Join associations and trade organisations that your customers are members of. That way you will get to meet them, talk with them and be able to promote your web site to them. Equally you'll be able to find out from them what they are interested in so you can refine your web site more to their needs.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.comtag:blogger.com,1999:blog-2188323221676747216.post-54867621360291511312007-07-01T08:19:00.000+01:002007-07-01T08:21:14.290+01:00To increase your sales you could combine a product and service together in a package deal. If you're selling an ebook, for instance, offer an hour of consulting with it. That way the customer is getting "you" not just the book. Other benefits would be having another business promoting the product as well. You will be spending less on marketing and you'll create a profitable relationship.Graham Joneshttp://www.blogger.com/profile/18408549484947076806noreply@blogger.com