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Previous TipsHook your web site readers with emotion Sell extra content for free products Forget the whole idea of free bonuses
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Hook your web site readers with emotionDon't forget to use words that create emotion. All people have emotions; people will have more interest when they are emotionally attached. Use words like mad, happy, angry, sad, excited, scared, surprised, etc. For example, "Imagine how happy you will be when you can finally afford taking that exotic cruise!" Email this story to your friends: Make your visitors feel goodTell people what they're thinking and feeling as they read your web site. Most people will actually experience the feelings. Your statements should help sell your product. For example, you could say, "As you are reading this ad, you begin to think about a life without debt." Email this story to your friends: Collect direct mailEvery time you get a piece of direct (or "junk") mail in the post, don't throw it away. Keep it, study it, ready it, learn from it. Direct mail is successful and the people who put it together tend to know a thing of two about attracting people to buy from them. Soak up their ideas! Labels: marketing Email this story to your friends: Forget the whole idea of free bonusesPeople often say you should pack your sales letters with "free bonuses". But guess what...because people know they are free they immediately devalue them. A whole bunch of free bonuses only appeals to people who are "freebie collectors". And you don't want them as customers. Instead, entice your customers to buy by including these "free bonuses" as "added extras" with limited availability. In other words, increase their perceived value. Labels: marketing Email this story to your friends: Make your ezine collectableAllow your subscribers to collect things from each issue of your ezine. It could be e-books or software. They'll tell others and those people will subscribe too. For example, you could say, "In each issue of our ezine we will be giving away a new limited edition business report! Collect them all!" Labels: marketing Email this story to your friends: Get yourself on the radioContact national and local radio stations to ask them if they are looking for programme guests. Tell them your area of expertise; maybe they'll book you for a show. Of course you would want to contact targeted stations and shows which would want to know more about you and your area of expertise. I've done this and been on the radio four times in the past week. Labels: marketing Email this story to your friends: Make your web site "bookmark-able"Set up your web site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could promote it as a start page. Labels: marketing Email this story to your friends: Try for free evaluationsGet your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too. Email this story to your friends: Keep a note of your marketing ideasRecord all your new marketing ideas, good or bad, into an "ideas" journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. Plus you could also sell your ideas to other business owners. Labels: marketing Email this story to your friends: Give something away to gain web site linksYou could encourage web site owners to link to your web site by giving them something free in return. This will help increase your ranking in some search engines as a result of gaining extra links. For example, you could say on your web site, "Reprint Our Articles On Your Web Site!" Another example, "Give This E-book Away To Your Own Visitors!" Just make sure they link to your web site in order to give the items away. Labels: marketing Email this story to your friends: Make your online products "new"Use the word "new" in your sales letters and web pages. People want new products or services that will improve their lives like new information, tastes, technology, results, etc. For example, you could say, "Learn a new revolutionary way to lose weight!" Another example would be, "New! Just Released!..." Labels: marketing Email this story to your friends: Keep your negative customers happpyMake sure you please your negative customers or those who complain. You can, for example, refund their money, give them a discount or give them a free gift. For example, you could say, "I understand how you must feel, so I'm giving you a complete refund." Another example would be, "I’ve been in your shoes before. I'm going to give you a 50% discount on your next purchase." Labels: marketing Email this story to your friends: Put your picture on your web pages and sales lettersPublish a picture of yourself in your sales letters. This will show visitors to your page that you're not hiding behind your web site and you're not afraid to back up your product. For example, it could be a picture of you using the product you're selling. Labels: marketing Email this story to your friends: Create a simple viral marketing deviceIt's relatively easy to create a simple form of viral marketing. Write, or have someone else write, a small report which includes links to your product or service in it and allow others to give that report away. For example, in your report say, "You have our permission to give this report away." Another example, "Give this report away to your visitors or newsletter subscribers." Labels: marketing Email this story to your friends: Join associations and trade organisationsJoin associations and trade organisations that your customers are members of. That way you will get to meet them, talk with them and be able to promote your web site to them. Equally you'll be able to find out from them what they are interested in so you can refine your web site more to their needs. Labels: marketing Email this story to your friends: Online security is importantMake sure that you tell your potential customers that your shopping cart system is highly secure. Reassure them at every stage that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure. Labels: marketing Email this story to your friends: Highlight your online buying incentivesPeople scan web pages first, so highlight buying incentives like free bonuses, money-back guarantees, testimonials, special offers, discount sales, and so on. You could place them in boxes, in front of different coloured backgrounds, assemble symbols or graphics around them - anything as long as they stand out. Labels: marketing Email this story to your friends: Submit your free items to freebie sitesWhen you offer a freebie from your site, submit it to freebie sites. They provide target categories which mean targeted traffic. So if you're submitting software, you could submit it to the "free software" section. Just remember, some freebie sites want you to link to their web site before they will list your freebie submission. Labels: marketing Email this story to your friends: Get your web site visitors to like youPersuade your visitors to like you. People buy from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc. For example, you could say, "I see you are one of those rare entrepreneurs who have a killer instinct for success." Labels: marketing Email this story to your friends: Create a family of web sitesCreate other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites. For example, if you were selling investing tips, you could create another web site about saving money and promote it too. You would just include an ad for your investing web site on the money-saving web site. Labels: marketing Email this story to your friends: Reward customers for giving feedbackReward your customers for giving you product feedback. It could be discounted products, useful software, information products, etc. For example, you could say, "Anyone who gives us helpful feedback on how to improve our product will get a free business e-book." Labels: marketing Email this story to your friends: Get other people to give away your ebookAllow other people to give away your free ebook. This will increase the number of people who will see your ad in the ebook. You could also include a mini catalogue of all your products or services that you offer in the ebook. You could include your own products or associate program’s products in the ebook. Labels: marketing Email this story to your friends:
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