Internet Psychologist Graham Jones
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Sell extra content for free products

Make extra profits from selling monthly updates of your free products. You could sell, for instance, "never-before-released chapters" of your free e-book. You’ll have a lot more people reading your e-book and seeing your ad because it's free and because you allow others to give it away. But you can make money from it by selling extra content.

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Arrange house party sales plans for your web products

Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties". You could have people taking their laptops to parties and selling through their affiliate links. They will get paid just like they would online.

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Susprise your customers

Give your customers a surprise bonus for buying from you. When you give customers more than they expect, there is a good chance they will buy from you again. For example, "Here is a surprise bonus! It's a Free Report On How To…" Another example, you could give them a surprise before they order, like a lower price when they get to your order page.

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People buy when they are in pain

People tend to buy when they want a problem solved. But it needs to bea real, big problem. Magnify the size of your prospect's problem in your sales page and show how your product can solve it. The bigger the problem, the more sales you'll have. Don;t over-exaggerate your claims, but make sure the problem you solve is big, really big.

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Combine products and services for increased sales

To increase your sales you could combine a product and service together in a package deal. If you're selling an ebook, for instance, offer an hour of consulting with it. That way the customer is getting "you" not just the book. Other benefits would be having another business promoting the product as well. You will be spending less on marketing and you'll create a profitable relationship.

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Ask people why they did not buy

Ask people why they decided not to buy. This will give you good ideas on how to produce a web page that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don't like your guarantee or graphics. It could be anything.

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Charge people for sample products

Charge people a cheap price to get a sample of your product. If they like it, they can pay full price to get the full version. Yes, you could offer a free sample too. When you charge for a sample, it gives your product more perceived value and you end up making a little money at the same time.

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Give customers immediate satisfaction

Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online. For example, if you are selling a printed book, you could have an online version available for them to read right after they order.

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Take part in discussions and forums

Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your product link under each message you post. If they read your message and like it, they may click to see what else you have to offer them.

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