Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. Haven't you ever visited a web site which had graphic ads, text scrolling and flashing words all crammed together? If you have, it was likely you found it confusing and hard on the eyes and you just said ‘forget it’.

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Don't forget to use words that create emotion. All people have emotions; people will have more interest when they are emotionally attached. Use words like mad, happy, angry, sad, excited, scared, surprised, etc. For example, "Imagine how happy you will be when you can finally afford taking that exotic cruise!"

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Turn your web site content into a story format. People will want to keep reading to find out what happens at the end of the story. For example, you could say, "On Tuesday, June 15, 2007, I was driving to work and...." Another example, "Just the other day I was at the shops and..."

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Daily blog writing means you will create more interest in your web site as it is updated each day. It also means you become more attractive to search engines, who always want to display something fresh. also, if you only write 100 words a day, by the end of the year you could edit all those words together and you would have a book.

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Take a look at where most of your visitors come from. If they are from the USA, write in American English; if they are from the UK write in British English. Equally, if most of your visitors are from another country, get your material translated. It's best to be in the language of your readers.

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Never assume people believe the information in your web pages. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.

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Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc. For example, you could say, "Our product comes with step-by-step, easy ordering instructions!" Another example, "Our web site offers 5 easy ways to order!"

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Use a lot of headlines and sub-headlines on your web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time.

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Make sure your web host isn't losing your sales. If you get an e-mail from someone who told you that they couldn't access your site, it might be your host. You should ask them what kind of tracking or back-up system they use to make sure your web site is always up and running for business.

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Make sure all your web pages load fast or your visitors will get bored and leave. Time is precious; they won't waste it waiting for your site to load. Do not use too many graphics and high tech gizmos.

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Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about your site, etc. For example, if I visited your web site and didn’t know or understand what it was all about, I would probably leave right away.

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