---
title: More evidence on value of user-generated content
url: https://www.grahamjones.co.uk/2006/blog/content-marketing/more-evidence-on-value-of-user-generated-content.html
date: 2006-11-21T12:49:00+00:00
modified: 2026-10-31T16:07:19+00:00
lang: en_GB
---

# More evidence on value of user-generated content

As if the power of Google, MySpace and other big players isn't enough to convince you of the need for user-generated content, consider a report in this week's [New Media Age](http://www.nma.co.uk) magazine. A report on page 6 is headlined News International seeks user content for new free-paper site. The story goes on to report the fact that The London Paper is focusing on user-generated content for its online edition. According to the paper's online editor, James Law, they want to steer away from merely repeating the content of the printed newspaper. User-generated content allows them to do just that.