---
title: Blogging and public relations
url: https://www.grahamjones.co.uk/2007/blog/content-marketing/blogging-and-public-relations.html
date: 2007-01-25T08:27:00+00:00
modified: 2026-10-31T16:05:13+00:00
lang: en_GB
---

# Blogging and public relations

It's fairly obvious to most people I meet that blogging has real benefits in terms of establishing and enhancing reputation. In other words, it's a great public relations tool. If you agree, you're not alone. The PR industry itself reckons that blogs are a highly effective tool for business to share information with their publics. According to [one study on blogging](http://www.deepjiveinterests.com/2006/12/page/4/) around 70% of PR companies believe that blogging is important for business. Strange then to see in the same study that only around a third of PR companies actually do any form of blogging, either for themselves of their clients. Is this a case of "do as I say, not do as I do"?