Today I was called by the Midday News team at BBC Radio Five Live to talk about email overload. This followed the publication of research from Scotland which showed that many people were getting stressed out because of too many emails. I was interviewed by Aasmah Mir for about four minutes, live.
Your web site must create a relationship with your visitors
Don’t you find that you like web sites that talk directly to you, that gradually build a relationship with you? Chances are you trust such web sites more as well. It’s the same in shops.