A personalised website is the key to increased sales conversion rates. Far from being freaky, deep personalisation is what people prefer.
Latest Blog Posts about Internet Psychology
The decision to buy is made in an instant. But you want that decision to go in your favour. How can you achieve that?
Email will be banned in the UK after Brexit has happened following a discovery about severe psychological effects that this form of communication has.
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
Social media disrupts the way you perceive time. As a result, social media is affecting your ability to work productively. Something needs to be done.
Psychographic segmentation is vital to your business: 10 things you need to know about your customers
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
Personal productivity is at an all-time low. We are doing less, whilst being more active. The way we use the Internet is the problem. Here are 5 steps to solve the issue of online productivity.
What a year it was in 2018 for the Internet. Significant changes in our attitudes to the online world combined with dramatic influences around the globe.
Mobile phone usage is associated with lower well-being and mindfulness
Storytelling is fundamental to business success. Websites used to tell stories. Now they just make an offer. That’s one reason why bounce rates are high.
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
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