Woman looking at marketing chart

Do you have what it takes to be a top marketer?

Two web pages I read this week made me wonder if people in marketing actually understand what’s going on around them. The first was a press release from the technology consultancy Gartner, which showed that marketing budgets have flatlined over the past couple of years as company bosses are less …

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Mistakes in waste bin

Are your mistakes more important than your successes?

For the past week, when I have arrived home from work, my wife has said, “I’ve got the tennis on TV”. It’s a warning to me that she is watching the latest from Wimbledon, and I should be prepared for some annoyance. Tennis is unlike most other sports in that …

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Group of office workers checking in their emotions on a traffic light system

How emotional is your workplace?

Do you ever go to work full of excitement? When you open that office door, are you brimming with joy and eager anticipation? Or are you already frustrated, annoyed and anxious about what the day might bring? These are just a few of the many emotions that can be experienced …

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Man pondering use of AI

Have you already given up on AI?

The other day, I was at a meeting where we were warned about falling into the trap of believing everything AI tells us. AI frequently “hallucinates”, we were told. Indeed, artificial intelligence can make things up. But guess what, so can human beings. Indeed, the notion that AI hallucinates “all …

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Should you sleep your way to a better business?

If you have ever been in a meeting and people start getting tetchy, there’s a chance someone will have said, “I think we should sleep on it before making a decision”. When everyone in the room is tired, because the meeting has gone on too long, tempers will inevitably get …

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How far would your customers go to support you?

On Thursday morning, as I travelled to work, I have to admit that I was not paying full attention to the interviews on the radio. However, one suddenly caught my ear when the reporter told the interviewee, “That’s just crazy”. It turned out that the individual was a football fan …

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Can you create a special day for your business?

This week I had a really special day. On Wednesday, I accompanied my wife, Cathy, to Buckingham Palace. She had been invited to a Royal Garden Party in recognition of her 21 years of continuous service as a school governor. It was a fabulous day and one that I will …

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a group of colorful game pieces

Have you got the right people around you?

Last weekend, Rory Mcllroy won the US Masters golf championship to much international applause and a nice cheque for $4.2m. I saw a much younger Mcllroy at the 2011 Open Championship, held in the pouring rain at the Royal St George’s Club in Sandwich, Kent. My son was 12 years …

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