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Latest Blog Posts from Graham Jones

Business leaders unprepared for Internet shopping

Two new surveys have come my way in the last few days. One showed that less than 25% of all businesses offer their products and services for sale via the Internet. The other survey suggested that 71% of people buy goods and services online. Indeed, by 2010 in the UK...

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International Blogging Day Will Help Internet Marketing

Today is International Blogging Day. The idea is that it brings more of a high profile to blogging. Apparently we are all meant to link to five other blogs today so that we can spread the word of blogging. But there is more to it than this. If you are trying to market...

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Online Shopping Is Not Like Retail

In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having the right offers in the right place. It...

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Internet dating helps online marketers

Research on Internet dating could help Internet marketers. The study, conducted at Queen’s University, Belfast, Northern Ireland, shows that people who use online dating sites attempt to present their real selves, rather than an idealised or false self. Earlier...

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Boost your web site with colour psychology

Recent research suggests people leave a web site 50 milliseconds after they enter it, unless they see some reason to linger. In other words, people are making an instant decision as to whether or not your site provides them with what they want even before...

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Latest Guest Articles

3 Ways You Can Stay Productive On Mobile Devices

3 Ways You Can Stay Productive On Mobile Devices

By Maria Rainier Mobile devices have exploded in popularity in the last few years and now smartphones and tablets are commonplace. Unfortunately, as useful as these mobile devices can be, the temptation to play games, watch movies or mess around on the web is even...

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Google +1 as a ranking factor: how it influences your website

Google +1 as a ranking factor: how it influences your website

Google has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website? What is Google’s +1 button? The +1 button is...

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Why We Prefer Safety Over Freedom: The Apple II vs. the iPhone

Why We Prefer Safety Over Freedom: The Apple II vs. the iPhone

In 2007, Steve Jobs came out with the iPhone. It was a miracle. It combined three electronics in a never-before-seen way. A computer, a phone, and an MP3 player, mixed to perfection and served in a palatable, petit package. It worked great. There was just one catch....

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Graham Jones

Graham Jones, Internet PsychologistI am a psychologist who specialises in Internet use and behaviour. I can help your business profit through a better understanding of the online behaviour of your customers and potential clients.

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