Latest Blog Posts by Graham Jones
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.
Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.
Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.
Time management techniques do not always work. No matter what the time management gurus will tell you, it isn’t always possible to follow the rules about productivity or use the techniques that will supposedly transform your day. So what do you do when all time management techniques fail?
Being a self-publisher is a dream for many people. For others, it is a reality as they produce their own books and place them on Amazon. But then the real issues kick in – marketing, PR, distribution. Few people who become a self-publisher think they’ll end up spending less time on writing than anything else.
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
Wetherspoon has shut down all it social media activity with immediate effect. Is this sensible? Is it a publicity stunt? Or is it the start of a trend where businesses re-evaluate social media and find it lacking?
Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.
The All Purpose Required Internet Limits (APRIL) are being pushed through in a hurry before Brexit so that online activity can be controlled. Already, plans are advanced and the Federation Of Online Limiters (FOOL) has been established.
Latest guest posts...
In 2017, internet advertising spend surpassed that of TV for the first time and, as digital video continues to experience exponential growth, so 2018 is primed to be another defining year for digital video. In this thrilling and consistently evolving space, what trends are making waves and what waves have failed to make an impact?
For those who want to master Instagram marketing in light of these changes, let’s explore a few best tips suggested by experts in this field.
Latest news releases...
Survey Commissioned by Metova Reveals High Consumer Adoption of Connected Vehicles, Favorable Sentiment on Car Technology, Lack of Allegiance to Entertainment Services and More
Celebrities, Professional Athletes and Influencers for advice about what to buy? New study finds consumers don’t trust them
When seeking advice on what to buy, only 4% of consumers trust celebrity endorsements, 7% trust sponsored professional athletes, and 6% trust social influencers
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