I was interested to read that newspaper blogs are still largely one-way. You’d have thought they would be two-way, with plenty of interaction. Maybe it’s because publishers haven’t yet worked out how to use blogs. They are using the technology but haven’t thought about how to get the best out of it. And that means, young, dynamic publishers are taking the place of mainstream media.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+