Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
Archive | Blog
Here’s why you don’t get comments on your website
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
Are marketers going down the wrong road?
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
It’s a myth that you can make money online
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
Forget video or blogging if you want to reach business leaders
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
Is your website personality attractive enough?
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Five reasons you don’t need mobile access on The Tube (or any metro or subway)
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.
Is communication getting too complex for brands?
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Well would you believe it? Donald Trump is right about Twitter
Political study shows how to get the most out of social media – and business people won’t like it. You need to do what Donald Trump does.
Cyber attack – why don’t people update their computers?
Why do people avoid securing their computers? Millions of computers are unprotected from hacking and viruses? Why?
You too could be an Internet Troll
Research shows that “trolling” is contagious. You can become an online troll if other people around you are negative and you are in a bad mood.
Three facts that Internet businesses can learn from UK politics
The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!
Does business use of social media do more harm than good?
Study shows that business activity on social media only works in the short-term. Long-term it leads to reduced sales.
How to select the right profile picture
Don’t choose your own profile picture. Science shows you’ll make the wrong choice.
Is your website suitable for what your customers really want?
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
How to grab the attention of busy business people
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
Should you stop advertising on Google?
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
How to increase sales with a simple search box
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
What can your business really gain from car insurers?
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.