Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Almost 4 out of every ten people are checking personal email up to 15 times a day – that’s on top of work email. Obsession with email is ruining work.
People spend hours only watching short snippets of online video and not getting the complete story. That wastes their time and yours if you produce video.
New research shows that people can be good at some kinds of searching, but not at others. It turns out that experience counts for a lot.
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
Multitasking isn’t really possible – but new findings suggest that you can train yourself to multitask online activities
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
The secret to online success is revealed: there is no secret. Your online business depends on working hard on three main factors.
Your web experience is being limited by your job title, which is largely a meaningless description of you work that is most relevant to an internal audience.
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
Microsoft Teams is the latest messaging apps to hit the Internet. How many more do we need? The more choice, the more “paralysis” sets in.
Donald J. Trump will change the Internet as well as America. His presidency could mean changes in the way people behave online.
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.