What a year it was in 2018 for the Internet. Significant changes in our attitudes to the online world combined with dramatic influences around the globe.
Mobile phone usage is associated with lower well-being and mindfulness
Storytelling is fundamental to business success. Websites used to tell stories. Now they just make an offer. That’s one reason why bounce rates are high.
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
Google’s AI for Gmail is not as a clever as it makes out. You could end up making fundamental errors if you rely on it.
The social networks and your social media posts are in charge of your life, instead of you. Is it time to set a routine for social media usage?
Google is 20 years old today, officially that is. In fact Google started more than 22 years ago. Has it become so important we would not cope without it?
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
Saying thank you should go deeper and you should express more gratitude to customers. Research shows we are inhibited from saying thanks.
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.
Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.
Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.