Why people won’t buy from your website if they think it is risky
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
Blog
Should you target your website at trackers, hunters or explorers?
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
It’s all in the title; why you should spend more time on the headline than the text
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
Google’s AI for Gmail is stupidity not intelligence
Google is in the midst of giving Gmail a revamp. The world’s most popular email system hasn’t had a facelift in over a decade and, frankly, was looking rather tired and out-of-date. There has been much criticism about the redesign. It has annoyed many die-hard fans of Gmail who have become used to the system … Read more
Are you willing to give up social media for the rest of the month?
You use too much social media; you know you do. The chances are you are reading this following a link you found in a social network. Even if that’s not the case, you are probably reading this on a mobile device, where before long you’ll receive a notification telling you that one of your friends … Read more
20 years of Google – what would we do without it?
Google is 20 years old today, officially that is. In fact Google started more than 22 years ago. Has it become so important we would not cope without it?
It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
Are you annoyed by adverts for things you have just bought?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now decide how they want to receive a company’s marketing messages
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
Your content marketing risks not working if you use the biggest words
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
You need to say “thank you” to your customers more often
Saying thank you should go deeper and you should express more gratitude to customers. Research shows we are inhibited from saying thanks.
Rude emails have a wide impact
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
Five ways to measure content marketing
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
Yet more evidence that digital is not the “holy grail”: you need to use print more
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Are people more likely to tell lies or be truthful online?
It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.
How important are colours on your website these days?
Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.
Here are 3 reasons why I shall no longer be sharing your content after today
Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.
Why do people believe fake news?
Do you believe fake news? Do you even know what is fake? The chances are you believe things which are inaccurate or downright false because the information aligns with your personal views. Essentially, people believe fake news because they want to.
Time management techniques don’t work when you use the Internet
Time management techniques do not always work. No matter what the time management gurus will tell you, it isn’t always possible to follow the rules about productivity or use the techniques that will supposedly transform your day. So what do you do when all time management techniques fail?
Can you really be a self-publisher?
Being a self-publisher is a dream for many people. For others, it is a reality as they produce their own books and place them on Amazon. But then the real issues kick in – marketing, PR, distribution. Few people who become a self-publisher think they’ll end up spending less time on writing than anything else.
