Why do people believe fake news?

do you believe fake news

Do you believe fake news? Do you even know what is fake? The chances are you believe things which are inaccurate or downright false because the information aligns with your personal views. Essentially, people believe fake news because they want to.

Can you really be a self-publisher?

Text sign showing Self Publish. Conceptual photo Publication Write Journalism Manuscript Article Facts written on Notebook Book on the jute background Marker next to it.

Being a self-publisher is a dream for many people. For others, it is a reality as they produce their own books and place them on Amazon. But then the real issues kick in – marketing, PR, distribution. Few people who become a self-publisher think they’ll end up spending less time on writing than anything else.

Don’t get fooled by the buzz about mobile shopping

Mobile shopping basket

Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.

What now for the business use of Facebook?

Facebook business dislike key

Facebook is under fire from all directions. Business investors are losing confidence. Governments are threatening legislation. Users are engaging less. We could be witnessing the beginning of the end of Facebook. Or we could be watching the emergence of a new style social network. Either way, there are huge implications.

How to make the most of sensory gratification marketing on your website

Sensory gratification marketing is easy with real products

Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.

Five ways to deal with email overload

Email overload can be solved

Email overload is a significant problem affecting every office worker. Half the working day is now spent on email thanks to the overload. Each of us having to cope with more than 300 emails per day. Here are five ways you can cope with email overload and avoid the associated stress and frustration. Using these five methods can significantly reduce the time it takes to handle email.

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