Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
Archive | Blog
Why are online shops struggling against the real world?
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
What do business people want? Detail, not pictures
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
How to sell more online – use the phone…!
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Online advertisers are failing to make the most of mobile
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
Here’s why you don’t get comments on your website
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
Are marketers going down the wrong road?
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
It’s a myth that you can make money online
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
Forget video or blogging if you want to reach business leaders
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
Is your website personality attractive enough?
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Five reasons you don’t need mobile access on The Tube (or any metro or subway)
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.
Is communication getting too complex for brands?
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Well would you believe it? Donald Trump is right about Twitter
Political study shows how to get the most out of social media – and business people won’t like it. You need to do what Donald Trump does.
Cyber attack – why don’t people update their computers?
Why do people avoid securing their computers? Millions of computers are unprotected from hacking and viruses? Why?
You too could be an Internet Troll
Research shows that “trolling” is contagious. You can become an online troll if other people around you are negative and you are in a bad mood.
Three facts that Internet businesses can learn from UK politics
The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!
Does business use of social media do more harm than good?
Study shows that business activity on social media only works in the short-term. Long-term it leads to reduced sales.
How to select the right profile picture
Don’t choose your own profile picture. Science shows you’ll make the wrong choice.
Is your website suitable for what your customers really want?
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.