Mobile is not as important as we think

With Black Friday and CyberMonday upon us and the start of the Christmas shopping season, it’s no wonder there are all sorts of articles about how to use the Internet to sell more. Much of that information is focusing on the power of the smartphone. Indeed, one...

Has digital delivery had its day?

Digital “stuff” is all around you. No longer do you buy records; now you stream music on Spotify. No longer do you buy books; now you add them to your Kindle. No longer do you get software in a box; now you download it. We live in a digital world; and...

Why are online shops struggling against the real world?

We have had online shopping for a long time. Indeed, the first online consumer purchase was made in Gateshead, UK, in June 1984 by a 72-year-old lady, Mrs Jane Snowball. She did her shopping at Tesco using an online system that was connected to her TV set and...

What do business people want? Detail, not pictures

The devil is in the detail, so goes the age-old saying. It suggests that there is some hidden catch, or a potential problem if you do not read all the information presented. It would appear that business people spend much of their time with this idiom in the back of...

How to sell more online – use the phone…!

Most websites don’t want you to phone them. Instead, many only businesses prefer you to click on “buy now” buttons and complete your ordering without speaking to anyone. That appears to be more convenient and seems to have greater efficiency....

Are marketers going down the wrong road?

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated marketing campaigns were...

It’s a myth that you can make money online

You can’t move far online before you are met with advice on how to make millions. There are all kinds of promises on how you can achieve online success, almost overnight. There are endless “secrets” and you can sign up for hundreds of courses all...
Call Graham Jones Graham Jones, Internet Psychologist

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