Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
People spend hours only watching short snippets of online video and not getting the complete story. That wastes their time and yours if you produce video.
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
The secret to online success is revealed: there is no secret. Your online business depends on working hard on three main factors.
Microsoft Teams is the latest messaging apps to hit the Internet. How many more do we need? The more choice, the more “paralysis” sets in.
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?