What do business people want? Detail, not pictures

The devil is in the detail, so goes the age-old saying. It suggests that there is some hidden catch, or a potential problem if you do not read all the information presented. It would appear that business people spend much of their time with this idiom in the back of...

How to sell more online – use the phone…!

Most websites don’t want you to phone them. Instead, many only businesses prefer you to click on “buy now” buttons and complete your ordering without speaking to anyone. That appears to be more convenient and seems to have greater efficiency....

It’s a myth that you can make money online

You can’t move far online before you are met with advice on how to make millions. There are all kinds of promises on how you can achieve online success, almost overnight. There are endless “secrets” and you can sign up for hundreds of courses all...

Should you stop advertising on Google?

Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has revealed significant...

How to increase sales with a simple search box

The vast majority of online stores have the same problem; almost everyone who visits does NOT buy anything. Indeed, 92% of people who visit an online shop have no intention of buying anything. Worse still, of those who choose to buy something and load up their...

What can your business really gain from car insurers?

Customers are fickle. They move from shop to shop, they change brands frequently and they alter suppliers on a regular basis. The concept of being loyal to a brand or suppliers is rapidly dying out. New research from McKinsey suggests that customer loyalty is actually...

Online video is a waste of your time

The world has gone video crazy. As you sit there reading this, millions of people are watching online videos. Indeed, for every minute of the day around 3.5m videos are being watched. At the same time, around 300 hours of new videos are being uploaded. And they are...
Call Graham Jones Graham Jones, Internet Psychologist

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