Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
People spend hours only watching short snippets of online video and not getting the complete story. That wastes their time and yours if you produce video.
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
The secret to online success is revealed: there is no secret. Your online business depends on working hard on three main factors.
Microsoft Teams is the latest messaging apps to hit the Internet. How many more do we need? The more choice, the more “paralysis” sets in.
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?
There is one app you should use more than any other. But which one is it? The result might surprise you.
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.
Losing files has an impact on your business, but failure to backup also has a psychological impact upon you.
Several different methods of communication are now available. Are you using the right one each time?
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.
You can develop all kinds of apps, but research suggests only one kind of app has any real longevity. That’s the kind you should develop.