30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
You can sell more online if you tap into the psychological decision-making styles of your website visitors
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
People spend hours only watching short snippets of online video and not getting the complete story. That wastes their time and yours if you produce video.