You can sell more online if you tap into the psychological decision-making styles of your website visitors
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.