Is communication getting too complex for brands?

Choosing the best way to communicate with your customers can be tough. A decade ago all you had was print, phone, email and instant messaging. A decade before that, few brands had email, and instant messaging was experimental, so all you had was print and phone....

Are you checking your email too frequently? Probably…!

Nearly four in every ten people are checking their personal email account between four and 15 times each day. One in every ten is checking their personal email account more than 15 times a day. That’s their personal email, not their business account. In addition...

Five email marketing books that will boost your impact

Email marketing is known to be more profitable than basic web marketing and significantly higher in value to a business than social media marketing. However, many businesses fail to use email marketing effectively. They do not even understand the basics, according to...

Have you forgotten the email marketing basics?

The chances are, you get too many unwanted emails. They are not “spam” as such, but they are messages from organisations to which you have some kind of connection. Only this morning, I opened up my email and went through 47 emails, deleting every single...

One in every five emails goes missing

Most days you’ll get someone asking you “did you get my email”, to which you scratch your head and try to remember, only to assume they sent it to the wrong person or never sent it in the first place. You probably reply with something like “no,...

Sending angry emails actually makes you angrier

Most days you will receive an email that makes you cross or upsets you in some way. What do you do about it? You have several options, of course. You can respond immediately, getting your frustration “off your chest”. Or you can think about it, ruminate on...

Email is actually superior to voicemail for emotions

Every day almost 183 billion emails are sent; we must love email. In spite of the fact that we can phone each other, write letters, use Skype, send instant messages, or meet each other face-to-face, we appear to prefer email. Yet, email has significant limitations....

What is the fastest way to write engaging email subject lines?

The Huffington Post writes several headlines for every article and then tests them to see which one works best. Over at Upworthy, they write 25 headlines for every article and will measure which one gets the most readers, ultimately sticking with that one. Headline...

Emails after work make for an unhappy workforce

One of the benefits of email is that it is 24/7. You can send out a message to your team knowing that many of them will get it immediately and that everyone else will see it within hours. Gone are the days of having to print something and send it via some mail system...

America leads the way on email marketing

American companies are using email marketing techniques much more effectively than companies in Europe. According to a Mailjet study of brands in American and Europe, there were several areas in which firms based in the USA were ahead of their European counterparts....
Call Graham Jones Graham Jones, Internet Psychologist

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