Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Almost 4 out of every ten people are checking personal email up to 15 times a day – that’s on top of work email. Obsession with email is ruining work.
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
Five of the best books on email marketing to help you ensure that you make the most of this excellent opportunity for profits.
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.
Almost 20% of emails never reach their recipients. Here’s what you can do about it.
Responding to emails that make you angry could be bad for you. Far better to do nothing, research shows.
Email triggers more emotions in senders than voicemail. But the content is more negative in emails than voicemails.
Getting the right email subject line is essential to increase open rates. But what is the quickest way of writing great subjects?
Work emails seen during non-work hours lead to conflict and psychological problems for workers
Study shows that American firms use email marketing more effectively than those in Europe
Most people receive email on mobile devices these days, but email marketers are failing to satisfy them
Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.
Stop checking your email so often; it is not good for you. Companies should encourage email check-in times.
Email marketing continues to be the most highly rated form of Internet marketing. But that might be because it is easy.
Brands send out emails which do not get opened in spite of knowing what people really want.
Personalisation of email marketing doesn’t go far enough. To gain more engagement you need to make it even more personal and individual.
Email critics are getting ever louder, but email is not the problem; job design is the problem.
Email marketing consistently comes out as the best method of generating sales online. It is significantly better than social media.
Email open rates are falling, yet some industries outperform others significantly. Learning from those sectors shows three things you must do to boost email open rates.