People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
Multitasking isn’t really possible – but new findings suggest that you can train yourself to multitask online activities
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
Your web experience is being limited by your job title, which is largely a meaningless description of you work that is most relevant to an internal audience.
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in his new book, Pre-suasion. Essentially, […]
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
What drives people to share things from your website? It is not the ease-of-use, nor the features you provide. Instead, it is the kind of person that visits.
Teenage boys that show empathy gain almost twice as many girls as other young men. The reasons behind that also work for online businesses.
Your credibility on social media could be harmed by how you use the network. Retweets, for instance, are bad…!
People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?