People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.
Research shows that “trolling” is contagious. You can become an online troll if other people around you are negative and you are in a bad mood.
Don’t choose your own profile picture. Science shows you’ll make the wrong choice.
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
Multitasking isn’t really possible – but new findings suggest that you can train yourself to multitask online activities
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
Your web experience is being limited by your job title, which is largely a meaningless description of you work that is most relevant to an internal audience.
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in … Read more