Category: Internet Psychology

Truth and lies on chalkboard
Internet Psychology

Are people more likely to tell lies or be truthful online?

It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.

Colours on your website should be recognisable
Internet Psychology

How important are colours on your website these days?

Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.

do you believe fake news
Internet Psychology

Why do people believe fake news?

Do you believe fake news? Do you even know what is fake? The chances are you believe things which are inaccurate or downright false because the information aligns with your personal views. Essentially, people believe fake news because they want to.

Psychological ownership comes from trying on clothes
Internet Psychology

Creating a sense of psychological ownership will boost sales

Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.

Artificial intelligence and consumer behaviour will be used to study online shopping
Internet Psychology

Artificial intelligence and consumer behaviour work well together

Artificial Intelligence and consumer behaviour go well together. Consumer behaviour is difficult to analyse as it varies a great deal. Often, you need in-depth studies to see what is going on. Artificial intelligence (AI) can cut through that and give you ideas on how to sell more.

Woman working outside on the beach
Internet Psychology

Is it worth working outside?

Outside working could have significant benefits for your business. Research shows that we learn more and remember more when we are in the open air, than when we are inside a building. It seems that being indoors affects our attention.

Road sign saying "Mindfulness"
Internet Psychology

Will mindfulness help your online business?

Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.

Sensory gratification marketing is easy with real products
Internet Marketing

How to make the most of sensory gratification marketing on your website

Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.

Putin and trump (courtesy www.kremlin.ru)
Internet Psychology

How to spot an online narcissist

Narcissistic behaviour appears to be increasing online. What problems can that cause for you and how do you deal with it?

A victim of cyberbullying
Internet Psychology

Do you know your ABC from your LBC? You should

The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.

Child taking selfie
Internet Psychology

Social media is harmful to your children

Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.

People exercising in gym
Internet Psychology

Why walking will improve your online business

New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.

Different kinds of people
Internet Marketing

Why your website must look like your visitors

People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.

Internet Psychology

Has digital delivery had its day?

Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality