What a year it was in 2018 for the Internet. Significant changes in our attitudes to the online world combined with dramatic influences around the globe.
Mobile phone usage is associated with lower well-being and mindfulness
Storytelling is fundamental to business success. Websites used to tell stories. Now they just make an offer. That’s one reason why bounce rates are high.
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
Google’s AI for Gmail is not as a clever as it makes out. You could end up making fundamental errors if you rely on it.
The social networks and your social media posts are in charge of your life, instead of you. Is it time to set a routine for social media usage?
Google is 20 years old today, officially that is. In fact Google started more than 22 years ago. Has it become so important we would not cope without it?
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
Saying thank you should go deeper and you should express more gratitude to customers. Research shows we are inhibited from saying thanks.
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