Latest Blog Posts from Graham Jones
Why are online shops struggling against the real world?
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
read moreWhat do business people want? Detail, not pictures
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
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How to sell more online – use the phone…!
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
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Online advertisers are failing to make the most of mobile
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
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Here’s why you don’t get comments on your website
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
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Are marketers going down the wrong road?
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
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People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
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It’s a myth that you can make money online
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
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Forget video or blogging if you want to reach business leaders
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
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Is your website personality attractive enough?
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
read moreLatest Guest Articles
Google SEO News and Algorithm Updates For 2017
Google updates need to be followed in detail when it comes to search engine optimisation.
read moreDoes the Location of the Web Hosting Server Matter in SEO?
How to enjoy the best SEO benefits through choosing proper server location for hosting your website
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Five indispensable content curation tools for marketers
With several content curation tools available, the task has become much easier and enjoyable.
read moreLatest Infographics
The past, present and future of emojis
Infographic on the past, present and future of emojis
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10 Essential apps for e-commerce
Infographic showing 10 essential apps for ecommerce
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The impact of FOMO – the fear of missing out
Infographic showing problems of fear of missing out
read moreGraham Jones
I am a psychologist who specialises in Internet use and behaviour. I can help your business profit through a better understanding of the online behaviour of your customers and potential clients.Latest Media Appearances
Talk Radio Europe
Interviewed for Talk Radio Europe’s morning show about the psychology of the “Blue Whale” social networking “game”
Daily Mail
Interviewed for an article about the psychology of writing emails.
Press Association
Interviewed by PA for an article on the psychology of Twitter abuse.
Wave FM – Australia
Interviewed for a programme on Internet trolling.
Elle Magazine
Provided answers for article on online dating
Latest Newswire – Press Releases
Cybersecurity Market Worth 231.94 Billion USD by 2022
The Cybersecurity Market is growing rapidly because of the growing security needs of Internet of Things (IoT) and Bring Your Own Device (BYOD) trends,
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1 in 4 Couples Could See Their Holidays And Relationships Ruined This Summer Due To Social Media Addiction
Whilst on holiday, the biggest frustration comes from a partner’s often constant use of social media
read moreTeenagers and Higher-Income Households Most Likely to Struggle with Technology Addiction
One in three people find it difficult to take a break from technology, even when they know they should
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