Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
Wetherspoon has shut down all it social media activity with immediate effect. Is this sensible? Is it a publicity stunt? Or is it the start of a trend where businesses re-evaluate social media and find it lacking?
Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.
The All Purpose Required Internet Limits (APRIL) are being pushed through in a hurry before Brexit so that online activity can be controlled. Already, plans are advanced and the Federation Of Online Limiters (FOOL) has been established.
Artificial Intelligence and consumer behaviour go well together. Consumer behaviour is difficult to analyse as it varies a great deal. Often, you need in-depth studies to see what is going on. Artificial intelligence (AI) can cut through that and give you ideas on how to sell more.
Hashtags are highly popular yet most are, frankly, useless. Some appear to be able to garner huge support, such as #metoo, but others fade into obscurity. Hashtags also polarise and change behaviour. So they might not be as valuable as we think.
Facebook is under fire from all directions. Business investors are losing confidence. Governments are threatening legislation. Users are engaging less. We could be witnessing the beginning of the end of Facebook. Or we could be watching the emergence of a new style social network. Either way, there are huge implications.
Outside working could have significant benefits for your business. Research shows that we learn more and remember more when we are in the open air, than when we are inside a building. It seems that being indoors affects our attention.
Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
Email overload is a significant problem affecting every office worker. Half the working day is now spent on email thanks to the overload. Each of us having to cope with more than 300 emails per day. Here are five ways you can cope with email overload and avoid the associated stress and frustration. Using these five methods can significantly reduce the time it takes to handle email.
You can sell more online if you tap into the psychological decision-making styles of your website visitors
How safe is information on social media? As high-profile hacks proliferate the news cycle, Varonis takes a closer look at how sites are protecting you and your business.
By knowing the nature of Google updates and analyzing their effects, it becomes easy to plot the future marketing campaign so that it moves in the fast track. In this article, we will discuss some major updates that happened in 2017 that throws light on the path that lies ahead.
It will not be anything new to say that search rankings are reasons why SEO exist. Every website is trying
In this article, we will discuss ‘Fred’ the major algorithm update of 2017 that created quite a stir and how marketers can avoid its negative effects.
78% of Respondents Indicate that ETA and Real-Time Location Information are Most Important
Most businesses publish content daily and target a variety of audiences by creating multiple types of content such as videos, blog posts, and research/data, new survey finds.
Communication through new channels, effortless returns, and a combination of AI and human support all play a role in building trust with shoppers
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