Digital Business Psychologist
Blog posts and articles about content marketing, including the impact on digital behaviour
If you have no idea what I mean by “Are you being too cheugy if you constantly mention your wheelhouse”, then you are probably older than a Gen Z. “Cheugy” (pronounced chew-gee) started to be used a decade or so ago and means you are trying too hard to be …
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.
It has been another week of coincidences making me think of what I ought to write about today. Firstly, I was preparing the documentation for the masterclass I am presenting with my colleague Derek Arden when he suggested I use a stronger title for one of the items. The next …
Being a self-publisher is a dream for many people. For others, it is a reality as they produce their own books and place them on Amazon. But then the real issues kick in – marketing, PR, distribution. Few people who become a self-publisher think they’ll end up spending less time on writing than anything else.
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
Blogging is increasingly being used by businesses who feel restricted by other social media platforms. Even so, most businesses still do not blog.
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.