Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
Category: Content Marketing
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Choosing the right kind of content can be tough. Should you use text, video, audio, infographics, data…?
How to save time with content marketing so you can produce more content in less time. Five easy steps.
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Websites do better when they focus on writing and written material. Videos help, but in spite of their popularity they add little value.
Regular content is required for websites, but how can you produce great content consistently? Here’s how.
Working to tight deadlines will improve your website content marketing thanks to two different psychological factors – naturalistic decision making and anticipated regret
To produce content ideas you need to use a system. The Search Bootcamp in London showed how.