It’s all in the title; why you should spend more time on the headline than the text
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
Content Marketing
Your content marketing risks not working if you use the biggest words
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
Five ways to measure content marketing
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
Here are 3 reasons why I shall no longer be sharing your content after today
Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.
What is your content strategy?
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
Customers and suppliers agree at last on email marketing
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
Forget video or blogging if you want to reach business leaders
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
How to grab the attention of busy business people
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
Inspire your website visitors before you do anything else
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
Three surprising reasons you don’t need text with video
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
What is the best kind of content for a website?
Choosing the right kind of content can be tough. Should you use text, video, audio, infographics, data…?
Five ways to save time with content marketing
How to save time with content marketing so you can produce more content in less time. Five easy steps.
How to grab people with fantastically stunning titles
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Focus on writing, rather than video, for your website
Websites do better when they focus on writing and written material. Videos help, but in spite of their popularity they add little value.