C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Choosing the right kind of content can be tough. Should you use text, video, audio, infographics, data…?
How to save time with content marketing so you can produce more content in less time. Five easy steps.
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Websites do better when they focus on writing and written material. Videos help, but in spite of their popularity they add little value.
Regular content is required for websites, but how can you produce great content consistently? Here’s how.
Working to tight deadlines will improve your website content marketing thanks to two different psychological factors – naturalistic decision making and anticipated regret
To produce content ideas you need to use a system. The Search Bootcamp in London showed how.
The more content that is produced by companies the less they will want to engage with traditional media.
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
Blogging at the weekends could be beneficial if you want more people to share your content on social networks.
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.