$15m blog sale shows importance of content

A “one-man-band” blog has just been sold for a total of $15m. That’s right – a work-at-home blogger has been paid a whopping multimillion pound sum for his blog. Bankaholic – a blog about what banks are offering – has earned an up-front payment of $12.4m for the blog, with …

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Unique content is vital on your web site

Marketing experts are constantly banging on about our “USP” – our unique selling proposition; for anyone to be interested in us we need to be different. Online, uniqueness is even more important. There are just too many place to go, sites to visit and people to contact who all do …

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How to use blogs as content management tools

Bloggers are only using half the power of blogging software – if that. The vast majority of people writing blogs are simply typing up their latest musings and adding them to a blog that is not even part of their main web site. Indeed, the vast majority of blogs do …

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