You will have read a few times in this web site that user-generated content, in my view, is an essential component of a good web site. (You can add your comments below if you disagree..!) However, it’s not just me bleating on about this. Every year, Time Magazine announces its “Person of the Year” and for 2006 it’s person of the year “you”. Time Magazine has awarded it’s coveted prize to us, the people who contribute to web sites. The magazine believes that user-generated content is so vital to the global success of the Internet that the award this year has gone to the very people who write the web pages – you. Well done. However, the story has particular importance for people trying to run their business online; it shows how vital it is to engage your audience and get them involved in your web site.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+