Woman looking at marketing chart

Do you have what it takes to be a top marketer?

Two web pages I read this week made me wonder if people in marketing actually understand what’s going on around them. The first was a press release from the technology consultancy Gartner, which showed that marketing budgets have flatlined over the past couple of years as company bosses are less …

Read More

Are you in danger of being too polite online?

Are you in danger of being too polite online?

The UK company that provides a quarter of the population – including me – with drinking water is in trouble. “Thames Water” is on the verge of collapse after shareholders refused to provide extra cash to the debt-ridden firm. There is a real chance that the Government will have to …

Read More

Graph showing two waves

Can your business survive a second wave of COVID-19?

Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no surprise to our leaders that this second wave was coming. The problem for businesses is that …

Read More

Sensory gratification marketing is easy with real products

How to make the most of sensory gratification marketing on your website

Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.