Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
Facebook’s advertising system does not appear to be entirely accurate in what it reports to potential advertisers.
Visualisation rather than visuals appear to work better if you want people to focus on something
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say the same thing: “Design is … Read more