Digital Business Psychologist
Blog posts and articles about the internet marketing and its impact on psychology and human behaviour
I am not a football expert. So, let me get this straight. I understand that the team that wins is the one that scores more goals than the other side. Is that right? Your job as a highly-paid footballer, therefore, is just to keep on scoring goals. The more the …
Last night, as I was settling down for an evening of binge-watching, a friend sent me a WhatsApp photo of something that had just dropped through her letterbox. It was a piece of direct mail, and I replied with some quip about it being old-fashioned. Even so, the leaflet had …
On Thursday, I went down to Bristol to see a show. It was the only opportunity I had as the tour was coming to an end. Before the show, I went to a well-known restaurant chain for a bite to eat. There was a sign saying “Please wait to be …
Two web pages I read this week made me wonder if people in marketing actually understand what’s going on around them. The first was a press release from the technology consultancy Gartner, which showed that marketing budgets have flatlined over the past couple of years as company bosses are less …
The UK company that provides a quarter of the population – including me – with drinking water is in trouble. “Thames Water” is on the verge of collapse after shareholders refused to provide extra cash to the debt-ridden firm. There is a real chance that the Government will have to …
Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no surprise to our leaders that this second wave was coming. The problem for businesses is that …
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
This week I am dealing with an issue that was raised on my newsletter question page, where you can ask your questions too…! I thought that the question was from someone who was psychic…! That’s because I was being asked on how best to set up a series of emails that would …
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
The following pop stars have something in common, but what is it? Olly Murs, JLS and One Direction. Well, one thing they have in common is immense popularity and enormous music industry success. So can you guess what this second list of names has in common and what’s the difference …
The other day I received a phone call from a client asking me to explain “smart content”. They had heard people talking about it and wondered what it was and whether it was worthwhile investing in some kind of system. It was another one of those occasions when I silently …
The other day I received an email asking me for a “link swap”. The person who sent the email lavished me with praise about my website before saying they’d love to have a link on such a site. If I gave them a link, they promised me they’d return the …