Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
Facebook’s advertising system does not appear to be entirely accurate in what it reports to potential advertisers.
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Visualisation rather than visuals appear to work better if you want people to focus on something
Traditional print public relations more trusted than online activity and advertising. Want to boost your online business? Use traditional PR
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Most people do not share using social media. Almost all sharing online is via the “dark” web.
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.