Mobile is not as important as we think

With Black Friday and CyberMonday upon us and the start of the Christmas shopping season, it’s no wonder there are all sorts of articles about how to use the Internet to sell more. Much of that information is focusing on the power of the smartphone. Indeed, one...

Are marketers going down the wrong road?

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated marketing campaigns were...

Star rating or customer review? Which is best?

Websites are littered with “star ratings” these days; but are they worth it? Do visitors take any notice of them? With so many websites including such star ratings, surely they must be worthwhile? After all, if everybody is doing it, then it must be good...

Is Facebook advertising misleading you?

Advertising on Facebook is hugely popular. Between 2013 and 2014 there was a 61% increase in take-up of Facebook adverts. In the first quarter of 2015 there was further 42% rise. In the past 12 months, advertisers have spent over $40 billion on advertising with...

Do your product pages really need pictures?

Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the...

Your website sharing statistics are fibbing

Analytics misses out most of what is shared Some business people spend hours trawling through analytics data in a bid to find out exactly how people are using their online presence. The idea is that by understanding this information a business can tailor-make a more...
Call Graham Jones Graham Jones, Internet Psychologist

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