Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
Facebook’s advertising system does not appear to be entirely accurate in what it reports to potential advertisers.
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Visualisation rather than visuals appear to work better if you want people to focus on something
Traditional print public relations more trusted than online activity and advertising. Want to boost your online business? Use traditional PR
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Most people do not share using social media. Almost all sharing online is via the “dark” web.
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
Generating sales leads is best done using offline methods, according to research. But there are two standout methods of online lead generation that work.
Major web companies are switching to advertising instead of subscription models. But that only works if you have hundreds of millions of users.
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say the same thing: “Design is […]
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
Advertising is not trusted by most people and as people get older they learn to trust advertisers even less
Study shows that time spent on social media is related to sales. Most business are wasting their time on social media. You need to spend 40 hours a week.