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Archive | Internet Marketing

Chart showing effectiveness of different kinds of personalisation

Personalisation is not working

Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.

Chart showing requirements of websites

Fast and fresh content is what websites visitors value most

Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say the same thing: “Design is […]

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