Internet Psychologist
Last night, as I was settling down for an evening of binge-watching, a friend sent me a WhatsApp photo of something that had just dropped through her letterbox. It was a piece of direct mail, and I replied with some quip about it being old-fashioned. Even so, the leaflet had …
On Thursday, I went down to Bristol to see a show. It was the only opportunity I had as the tour was coming to an end. Before the show, I went to a well-known restaurant chain for a bite to eat. There was a sign saying “Please wait to be …
Two web pages I read this week made me wonder if people in marketing actually understand what’s going on around them. The first was a press release from the technology consultancy Gartner, which showed that marketing budgets have flatlined over the past couple of years as company bosses are less …
The UK company that provides a quarter of the population – including me – with drinking water is in trouble. “Thames Water” is on the verge of collapse after shareholders refused to provide extra cash to the debt-ridden firm. There is a real chance that the Government will have to …
Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no surprise to our leaders that this second wave was coming. The problem for businesses is that …
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.