Category: Internet Marketing

Chart showing effectiveness of different kinds of personalisation
Internet Marketing

Personalisation is not working

Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.

Chart showing requirements of websites
Internet Marketing

Fast and fresh content is what websites visitors value most

Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say

Hand pointing at a Internet Marketing illustration on blue background.
Internet Marketing

Five failings of Internet Marketers

Internet marketers make some pretty dumb mistakes. Here are the top five failings and errors of Internet marketers.

Website development process over blue background.

Company websites are history

Company websites are no getting less and less traffic as people look elsewhere for business information. Focusing on a corporate website is a waste of time for many businesses.

top 10 on green chalkboard
Internet Marketing

Superficial website rankings matter after all

Rankings in “top 10” listing might seem fake and not worth the bother, but it appears they do have an impact on customer perceptions. You need to be in appropriate lists.