Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Category: Internet Marketing
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
Generating sales leads is best done using offline methods, according to research. But there are two standout methods of online lead generation that work.
Major web companies are switching to advertising instead of subscription models. But that only works if you have hundreds of millions of users.
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
Advertising is not trusted by most people and as people get older they learn to trust advertisers even less
Study shows that time spent on social media is related to sales. Most business are wasting their time on social media. You need to spend 40 hours a week.
Nigel Farage of UKIP celebrates electoral victories demonstrating at the same time what politicians and online businesses fail to do well.
Offline marketing brings many more leads than online marketing, But the quality of leads generated online is superior, says new study.
People make up their mind whether or not to stick with a brand from the first experience they have with the company
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
Internet marketers make some pretty dumb mistakes. Here are the top five failings and errors of Internet marketers.
Company websites are no getting less and less traffic as people look elsewhere for business information. Focusing on a corporate website is a waste of time for many businesses.
Rankings in “top 10” listing might seem fake and not worth the bother, but it appears they do have an impact on customer perceptions. You need to be in appropriate lists.