Improved brand loyalty comes from content, not advertising
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
Internet Marketing
How to grab people with fantastically stunning titles
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Star rating or customer review? Which is best?
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
Is Facebook advertising misleading you?
Facebook’s advertising system does not appear to be entirely accurate in what it reports to potential advertisers.
Are marketers making the best of behavioural research?
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Do your product pages really need pictures?
Visualisation rather than visuals appear to work better if you want people to focus on something
Traditional public relations is better than online activity
Traditional print public relations more trusted than online activity and advertising. Want to boost your online business? Use traditional PR
Small businesses confused by online marketing
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Your website sharing statistics are fibbing
Most people do not share using social media. Almost all sharing online is via the “dark” web.
Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Online publishers told to STOP running adverts
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.
Customers want to hear from you by email, not by phone
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
What are the two top online methods for generating leads?
Generating sales leads is best done using offline methods, according to research. But there are two standout methods of online lead generation that work.
Don’t be fooled by the trend for advertising
Major web companies are switching to advertising instead of subscription models. But that only works if you have hundreds of millions of users.
Fast and fresh content is what websites visitors value most
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say …