Which if the various online newsletter systems is best? This article doesn’t review them but suggests an alternative way of assessing the e-newsletter systems.
Pictures can be glossed over preventing people from making purchasing decisions
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?
Niche marketing could be focusing on the wrong thing. Customer personas could be much more valuable.
Crowds are more responsive to safety style messages than other marketing tactics, says new research.
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be … Read more
Electronic word of mouth depends on who recommends you combined with you having a great website
Giving customers a choice of products to buy makes it more likely they will purchase something
The Search Engine Optimisation challenge reveals errors in this website that can easily be fixed. Can you fix yours too?
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a lounger with laptop in hand next to some story about the fact … Read more
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.
Internet shoppers take into account the total cost of an item, rather than just its benefits, research says
Online advertising gets very little click through. That’s because it tries too hard to be different.
Questions can be very useful headlines on websites. They engage people more than instructions or simple statements, don’t they?
The Association Providing Regular Invisible Likeability announced this initiative today, 1st April.
How do you get people to click on links? Tell them to do it…!
Inbound marketing works, but can take up to six months to have an impact. Businesses tend to give up on inbound marketing too soon.
How to improve your website traffic suggests you need more people to visit your website. But why should they?
Online video content can be both good and bad for your website. You need to consider carefully the use of web video to ensure maximum impact.