Is niche marketing worthwhile?
Niche marketing could be focusing on the wrong thing. Customer personas could be much more valuable.
Internet Marketing
Marketing to online crowds requires new approach
Crowds are more responsive to safety style messages than other marketing tactics, says new research.
Free products are more valuable than discounts
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.
Should you avoid colour on a sales website?
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be …
Electronic word of mouth depends on being old-school
Electronic word of mouth depends on who recommends you combined with you having a great website
Your customers want to make choices
Giving customers a choice of products to buy makes it more likely they will purchase something
Why Internet Marketers need to understand the parasympathetic nervous system
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a lounger with laptop in hand next to some story about the fact …
Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.
Your online customers don’t set prices the same way as you
Internet shoppers take into account the total cost of an item, rather than just its benefits, research says
Online advertising needs to be boring to succeed
Online advertising gets very little click through. That’s because it tries too hard to be different.
Would you ask your website visitors a question?
Questions can be very useful headlines on websites. They engage people more than instructions or simple statements, don’t they?
Web pages can now provide subliminal advertising
The Association Providing Regular Invisible Likeability announced this initiative today, 1st April.
Why your SEO expert is wrong about link text
How do you get people to click on links? Tell them to do it…!
Inbound Marketing Campaign Requires Patience
Inbound marketing works, but can take up to six months to have an impact. Businesses tend to give up on inbound marketing too soon.
How to improve your website traffic
How to improve your website traffic suggests you need more people to visit your website. But why should they?