Online video content can reduce web impact
Online video content can be both good and bad for your website. You need to consider carefully the use of web video to ensure maximum impact.
Internet Marketing
Creating Web Content in Five Steps
Creating Web Content – management of your time and your planning process is essential. This article shows you how to succeed in creating web content.
Economic and consumer psychology reveals how to charge high prices
Charging high prices for your goods and services requires an understanding of economic and consumer psychology
Seven ways to get your website noticed – WITHOUT using the Internet…!
People exist in the “real world” so if you market your website in the real world you will get noticed. Here are 7 ways to get traffic to your website from outside the web.
Don’t do what other Internet Marketers do
Internet marketing is full of theories – mostly untested, but often accepted. Don’t go with the flow – do what works.
Are your website visitors rural or urban?
People read differently depending on whether they are from cities or from the countryside. Knowing where your readers are located determines the best kind of content for your website.
Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
You really must love your online clients
Loving your online customers will make them want to spend more money on your website.
Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
One advert is not enough
Online advertising has little effect if they do not change. You need several different forms of the same advert for people to notice them.
Online pricing tactics can backfire
Your pricing tactics can backfire if you are not careful; people might not think high prices are quality
Do you really need a sales funnel?
The sales funnel is an old concept which may no longer be suitable in the modern, low-attention-span world.
How to increase impulse sales
Many online purchases happen at night, when you are not in the office, and on mobile devices. Are you geared up for that?
Don’t sell ordinary stuff on your website – make your products exceptional
People underestimate how much they spend on exceptional items. If you make your products seem special, people are much more likely to buy.
You can forget social media if you want to make money online
Social media do not lead people to buy from you. Research shows that good old-fashioned marketing is responsible for most online purchasing.