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Graham Jones

Internet Psychologist

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Social

Could you be the Bonnie Blue of your business?

10th August 20259th August 2025 by Graham Jones
Blue background with social media hearts

This week’s question will have probably led to one of two reactions. Either the mere mention of Bonnie Blue could have made you pay attention. Or you could have said, “Who is Bonnie Blue?” For those who do not know, Bonnie Blue (real name, Tia Billinger) is featured in a Channel 4 documentary about her … Read more

Categories Social Tags social media marketing

Social media disrupts your idea of time:
5 quick ways you can be more productive

5th March 2019 by Graham Jones

Social media disrupts the way you perceive time. As a result, social media is affecting your ability to work productively. Something needs to be done.

Categories Psychology, Social Tags attention, brain, psychology, social networking 1 Comment

Is there a hidden bias in social media that is harming your business?

23rd December 202023rd April 2018 by Graham Jones
Social media bias is like following sheep

Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.

Categories Social Tags consumer behavior, social media marketing, social networking 2 Comments

Will you follow Wetherspoon? Not any more – you can’t

30th December 201916th April 2018 by Graham Jones
wetherspoon pub

Wetherspoon has shut down all it social media activity with immediate effect. Is this sensible? Is it a publicity stunt? Or is it the start of a trend where businesses re-evaluate social media and find it lacking?

Categories Social 2 Comments

Are hashtags dead? The problems with using a #hashtag

30th December 201926th March 2018 by Graham Jones
Hashtag word in search box

Hashtags are highly popular yet most are, frankly, useless. Some appear to be able to garner huge support, such as #metoo, but others fade into obscurity. Hashtags also polarise and change behaviour. So they might not be as valuable as we think.

Categories Social Tags social media marketing, social networking

What now for the business use of Facebook?

23rd December 202021st March 2018 by Graham Jones
Facebook business dislike key

Facebook is under fire from all directions. Business investors are losing confidence. Governments are threatening legislation. Users are engaging less. We could be witnessing the beginning of the end of Facebook. Or we could be watching the emergence of a new style social network. Either way, there are huge implications.

Categories Social Tags facebook, security, social media marketing, trust

How much automation should you use in social media?

11th January 2018 by Graham Jones
Marketing automation concept

Vast amounts of social media are not social, but automated messages. How much automation is too much?

Categories Social Tags social media marketing, social networking

Do you know your ABC from your LBC? You should

9th January 2018 by Graham Jones
A victim of cyberbullying

The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.

Categories Psychology, Social Tags facebook, psychology, security, social networking

Well would you believe it? Donald Trump is right about Twitter

30th December 201917th May 2017 by Graham Jones
Donald Trump on Twitter

Political study shows how to get the most out of social media – and business people won’t like it. You need to do what Donald Trump does.

Categories Social Tags social media marketing, social networking, twitter

Three facts that Internet businesses can learn from UK politics

5th May 2017 by Graham Jones
Downing Street road sign

The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!

Categories Online Business, Politics, Social 2 Comments

Does business use of social media do more harm than good?

28th April 2017 by Graham Jones
Social media blocks

Study shows that business activity on social media only works in the short-term. Long-term it leads to reduced sales.

Categories Social Tags social media marketing

Online impressions depend on what you do not say

30th December 201921st December 2016 by Graham Jones
Woman taking selfie

Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.

Categories Psychology, Social Tags facebook, psychology, social networking

Attracting the right people is more important than your website features if you want things shared

19th August 201625th July 2016 by Graham Jones
sharing pizza

What drives people to share things from your website? It is not the ease-of-use, nor the features you provide. Instead, it is the kind of person that visits.

Categories Psychology, Social 1 Comment

How credible are you on social media?

30th December 20199th June 2016 by Graham Jones
Reputation Management

Your credibility on social media could be harmed by how you use the network. Retweets, for instance, are bad…!

Categories Psychology, Social Tags credibility, social media marketing, social networking 7 Comments

Twitter reveals that the UK will vote to leave the EU

1st June 201631st May 2016 by Graham Jones

Twitter prediction that UK will vote to leave the EU could be surprisingly accurate.

Categories Social Tags twitter 23 Comments
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