Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
Wetherspoon has shut down all it social media activity with immediate effect. Is this sensible? Is it a publicity stunt? Or is it the start of a trend where businesses re-evaluate social media and find it lacking?
Hashtags are highly popular yet most are, frankly, useless. Some appear to be able to garner huge support, such as #metoo, but others fade into obscurity. Hashtags also polarise and change behaviour. So they might not be as valuable as we think.
Facebook is under fire from all directions. Business investors are losing confidence. Governments are threatening legislation. Users are engaging less. We could be witnessing the beginning of the end of Facebook. Or we could be watching the emergence of a new style social network. Either way, there are huge implications.
Vast amounts of social media are not social, but automated messages. How much automation is too much?
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
Political study shows how to get the most out of social media – and business people won’t like it. You need to do what Donald Trump does.
The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!
Study shows that business activity on social media only works in the short-term. Long-term it leads to reduced sales.
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
What drives people to share things from your website? It is not the ease-of-use, nor the features you provide. Instead, it is the kind of person that visits.
Your credibility on social media could be harmed by how you use the network. Retweets, for instance, are bad…!
Twitter prediction that UK will vote to leave the EU could be surprisingly accurate.
People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?
Unfriending on Facebook is unlikely if the person is popular. Even if they post negative and abusive things, popularity outweighs negativity.
Post-traumatic stress disorder (PTSD) has been linked to the use of social networks. Can your online activity actually cause you social media stress?
Your social media activity merely reinforces your own ideas and thinking. So, for businesses, that actually means social media is tough. Really tough.
The widespread use of social media by businesses could be leading them in the wrong direction. Social networks are biased and do not represent all.
You need to create tougher boundaries between your personal, private and your public information online. Internet Privacy is a significant concern these days.
Social media can cause stress. Overload of information and poor systems cause symptoms.